Total Audience Delivery Averaging 761,000 Viewers through Sunday, Up 5% vs. 2017
NBC Averaging TAD of 1.888 Million Viewers, Best in Four Years and Up 30% vs. Last Year
NBCSN Averaging TAD of 649,000, Best in Six Years and Up 11% vs. 2017
Streaming Records Set for Uniques, Total Live Minutes, and Average Minute Audience
STAMFORD, Conn. – April 17, 2018 – With compelling matchups, outstanding performances, and intriguing storylines, viewership for the first five days of the 2018 Stanley Cup Playoffs across the networks of NBCUniversal is the best in four years and up 5% over 2017.
Total Audience Delivery (TAD) for 18 games across NBC, NBCSN, CNBC, USA Network, NBCSports.com, and the NBC Sports app has averaged 761,000 viewers. It is the best average viewership through five days since 2014 (833,000 viewers), is up 5% from last year (724,000) and up 13% vs. 2016 (671,000). The household rating for the playoffs on all platforms through five days is a 0.45, up 7% vs. 2017 (0.42).
Opening weekend coverage on NBC averaged a TAD of 1.888 million viewers for three games, also the best in four years (2014; 2.151 million), and up 30% vs. 2017 (1.451). NBC averaged a 1.13 household rating this past weekend, up 33% vs. last year 0.85.
Sunday afternoon’s Game 3 between Pittsburgh and Philadelphia on NBC is the most-watched game of the playoffs to date, averaging a TAD of 2.327 million viewers, up 49% vs. the comparable game last year (Min-StL), and the most-watched opening weekend game in three years. TV viewership peaked with 2.604 million viewers from 5:15-5:30 pm ET.
NBCSN is averaging a TAD of 649,000 viewers, the best in six years (2012; 662,000 viewers) and up 11% vs. last year (586,000). The most-watched game on NBCSN so far was played on Sunday night between Columbus and Washington, averaging a TAD of 792,000 viewers. Viewership for the game peaked on TV from 11-11:12 pm ET with 1.145 million viewers.
Also of note, regionalized coverage of Colorado-Nashville and New Jersey-Tampa Bay on NBC/CNBC on Saturday afternoon averaged a TAD of 1.702 million viewers, up 51% vs. coverage of Boston-Ottawa on NBC last year (1.130 million viewers).
Streaming coverage of the 2018 Stanley Cup Playoffs have set all-time records for uniques (655,000; up 49% vs. last year), total live minutes (67.8 million; up 28%), and Average Minute Audience (22,000 viewers; up 47%).