MOST-WATCHED NON-POSTSEASON GAME TELECAST IN MLB NETWORK HISTORY
World Baseball Classic Games Deliver MLB Network’s Most-Viewed Weekend Ever
Team USA’s win over Canada on Sunday in the Pool D elimination game of the 2013 World Baseball Classic was the most-watched non-Postseason game ever on MLB Network, averaging 760,000 viewers, up 26% from the previous high, a New York Yankees vs. Boston Red Sox game on October 2, 2012. The USA vs. Canada game peaked with 1.25 million viewers during the final innings, from 7:00 – 7:30 p.m. ET, which included the USA’s four-run rally in the ninth inning.
The strength of 15 World Baseball Classic game telecasts helped MLB Network to its most-watched weekend ever, drawing an average of 252,000 viewers* from Friday, March 8 through Sunday, March 10.
MLB Network’s two other 2013 World Baseball Classic game telecasts featuring Team USA are among the top five most-watched non-Postseason game telecasts in the network’s history. Friday’s Mexico vs. USA matchup averaged 673,000 viewers, the network’s second-most viewed non-Postseason game telecast, while Saturday’s USA vs. Italy game drew an average of 576,000 viewers. The Dominican Republic’s defeat of Puerto Rico on Sunday averaged 513,000 viewers, the most-viewed non-USA game telecast of the 2013 World Baseball Classic.
* All figures per Nielsen; weekend viewership includes Friday-Saturday from 6a-6a and Sunday from 6a-3a