United Football League Announces Launch Of Boxee App To View 2010 Season Games

1.3 Million Boxee users now able to stream live football in HD with the UFL

FOR IMMEDIATE RELEASE JACKSONVILLE, FL – Friday, September 17 – The United Football League announced today a partnership with Boxee and the release of a customized UFL Boxee App.  The partnership will allow all 2010 UFL games to be broadcast live to the Boxee community, as well as providing all games on demand and as highlight reels.

Boxee’s free software and devices allow people to enjoy video, music, and photos from the Internet in an interface that’s designed for a TV and remote. This truly connected digital entertainment experience lets them stream content from websites such as Netflix, MLB.TV, Comedy Central, Pandora, Last.fm, and flickr.  Viewers can also share information about what they are watching with friends on social networks including Facebook and Twitter so they will be able to share links to live games while they watch.

“Boxee is always working to add more great sports content to the platform,” said Boxee’s Vice President of Marketing, Andrew Kippen. ”With the UFL now on board, we can bring exciting live football games in HD to our users from a league that promises innovative technology and in-depth behind the scenes looks to add even more to the games.”

The UFL provides high-quality professional football during a traditional fall season while embracing innovation and fan interaction.  The five-team league has teams in Florida, Hartford, Las Vegas, Omaha and Sacramento.

“We are extremely excited to partner with Boxee to bring our games to a wider audience,” said Nation Hahn, UFL Director of Digital Media Enterprises.  “We have been committed to serving audiences that don’t normally have access to live football from the very beginning and we stream almost all our games over the Internet. Partnering with Boxee to make it easy for fans to watch Internet games from the couch was an easy decision once we saw the platform’s powerful interface in action.”

Boxee App developer Henry Sztul said: “Boxee is a fantastic service to bring Internet video into your living room.  The UFL Boxee app will allow people to watch live games, games already played, and older video content on any TV in their home connected to a PC running Boxee or a Boxee-enabled device like the upcoming Boxee Box by D-Link.  The ultimate goal is to provide a state-of-the-art sports viewing experience that cannot be found anywhere else online.   As a developer, this has been an exciting project.  Sports content like this just does not exist outside of traditional cable, and there are so many directions this could go technologically.”

About Boxee: Boxee is changing the way people experience home entertainment by bringing TV shows, movies, videos, and music from the Internet to the TV. Boxee’s free software can be easily downloaded to any computer or embedded into TVs, Blu-Ray players, game consoles, and set top boxes. Boxee has quickly established itself as the best way to bring entertainment from different sources into one place – anything from a local collection of movies, TV shows, music, and photos, to streaming content from websites like Netflix, MLB.TV, Pandora, Last.fm, and flickr. Users can also discover new entertainment from their friends and share recommendations with social networks like Facebook and Twitter. More than a million people use Boxee to enjoy their entertainment. Learn how you can join them at www.boxee.tv.

About The United Football League:  The UFL provides high-quality professional football during a traditional fall season while embracing innovation and fan interaction.  The UFL serves its local communities with pride and dedication, and aims to provide every fan with an exciting and memorable game experience.  The inaugural 2009 champion Las Vegas Locos will battle the Florida Tuskers, Hartford Colonials, Omaha Nighthawks and Sacramento Mountain Lions for the William Hambrecht Trophy in 2010.  All games will be shown live on Versus, HDNet and the New England Sports Network.  The UFL is led by Commissioner Michael Huyghue and is funded by a consortium of private investors.  For season tickets, more information and to interact with passionate football fans, please visit www.UFL-Football.com.