4.8 Million Total Viewers and 3.1 U.S. HH Rating
Knicks vs. Mavericks capped network’s doubleheader with 2.4 million viewers
TNT’s exclusive Thursday night NBA national doubleheader featuring the Los Angeles Lakers vs. Miami Heat and New York Knicks vs. the Dallas Mavericks earned 3.6 million viewers and a 2.3 U.S. HH rating. The Lakers vs. Heat delivered more than 4.8 million total viewers and a 3.1 U.S. HH rating. It’s the third most watched game on cable this season in total viewers, households and ratings, trailing only TNT’s coverage of the Heat vs. Cavaliers on December 2 (7. 1 million total viewers, 4.2 U.S. HH rating) and Heat vs. Celtics on Opening Night, October 26, (7.3 million total viewers, 4.6 U.S. HH rating). To conclude the evening, the Knicks vs. Mavericks delivered 2.4 million viewers and a 1.6 U.S. HH rating.
The 2010-11 NBA season on TNT is the most watched season in Turner’s 27 years of airing NBA coverage. Through 44 games, the NBA on TNT is averaging a 1.6 U.S. rating (+31%, 1.2 U.S. rating), 2,446,000 total viewers (+35%, 1,814,000 total viewers) and 1,821,000 households (+32%, 1,379,000 households) over last year’s corresponding coverage. In addition, this season is +30% on total viewers compared to Turner’s next best regular season audiencefrom the 1995-96 season (total viewer average 2,446,000 vs. 1,885,000).
The NBA on TNT continues to deliver impressive gains in all key male and adult demos, including:
- A18-34 +40% (806,000 vs. 576,000)
- A18-49 +39% (1,379,000 vs. 989,000)
- A25-54 +35% (1,220,000 vs. 907,000)
- M18-34 +34% (562,000 vs. 418,000)
- M18-49 +38% (967,000 vs. 701,000)
- M25-54 +33% (852,000 vs. 642,000)
TNT will return with its NBA coverage on Tuesday, March 22 at 8 p.m. (ET) featuring the Chicago Bulls @ Atlanta Hawks followed by the Phoenix Suns @ Los Angeles Lakers
Coverage for the 2011 NCAA Division I Men’s Basketball Championship begins on Tuesday, March 15 and Wednesday, March 16 with the FIRST FOUR on truTV. For the first time in the tournament’s 73-year history, fans will be able to watch all of the games live in their entirety across four national television networks: CBS, TBS, TNT and truTV.
Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in televised and online sports programming, airing championship level sporting events on TBS, TNT and truTV, and managing some of the most popular sports sites on the Internet. Turner Sports’ television line-up includes the NBA, Major League Baseball, the NCAA Division I Men’s Basketball Championship, NASCAR and professional golf. The company’s digital portfolio includes SI.com, NASCAR.COM, NCAA.com, PGATOUR.COM, GOLF.com and PGA.com, as well as an accompanying collection of mobile websites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.