TNT MLK Day Tripleheader Delivers
Most-Watched NBA Game of the Season on Cable
Cavaliers/Lakers watched by over 3.6 million viewers, claims top spot as most watched NBA game on TNT in past five seasons
TNT, the exclusive home of the 2009 NBA All-Star Game, scored with its tripleheader coverage on Mon., Jan., 19 earning a 2.3 US rating for the Cleveland Cavaliers @ LA Lakers match-up making it the most watched NBA game of the season on cable (3,654,000 viewers) and the most watched NBA telecast on TNT since Opening Night of the 2003-04 season. This year’s MLK Day tripleheader saw a 76% increase in viewers (2,174,000 vs. 1,233,000) and a 58% increase in households (1,579,000 vs. 1,014,000) over last year’s doubleheader.
Overall, the NBA on TNT is up 11% in total viewers for the season over the same date last year (1,618,000 vs. 1,464,000) and up in key demos, including:
· Adults 18-34 up 12%
· Adults 18-49 up 15%
· Adults 25-54 up 11%
· Males 18-34 up 6%
· Males 18-49 up 10%
· Males 25-54 up 6%
TNT’s upcoming NBA coverage includes a schedule of highly-anticipated match-ups and moments tipping off on Thurs., Jan. 22 at 7 p.m. ET with a special one-hour pregame show to exclusively announce this year’s All-Star Game starting line-up. The pregame show will be followed by a possible Eastern Conference Finals preview featuring 2008 Slam Dunk champion Dwight Howard and the Orlando Magic as they take on 2008 MVP Paul Pierce and the Boston Celtics. On Thurs., Feb. 5 the network will showcase a 2008 Finals Rematch as the reigning champion Boston Celtics take on the LA Lakers at home and try to even out the score after losing to LA on Christmas Day.
Must-see match-ups continue on TNT throughout the season as the San Antonio Spurs take on the LA Lakers on Thurs., Mar. 12, the Cleveland Cavaliers face the Portland Trail Blazers on Thurs., Mar. 19 and the Philadelphia Sixers take on the Boston Celtics on Thurs., Apr. 14.