On Thursday, March 29, ESPN introduced its latest spots from the iconic This is SportsCenter (TISC) franchise. Just in time for Major League Baseball’s Opening Day, “All Rise” and “Home Run Trot” feature New York Yankees All-Star outfielder, Rookie of the Year and Home Run Derby winner Aaron Judge. The spots pay tribute to Judge’s name and legion of followers, as well as his home run prowess. ESPN’s internal agency, CreativeWorks, wrote and produced the spots, which represents a first in the campaign’s more than 20-year history.
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