“He’s like a big toy with a lot of different weapons.” – “Football Night’s” Harrison on Roethlisberger
“This has turned into a must-win game for the Saints.” – “Football Night’s” Dungy
NEW YORK – October 27, 2010 – The world’s biggest Halloween party hits New Orleans as the last two Super Bowl champions meet on “Sunday Night Football,” with Drew Brees and the defending Super Bowl champion Saints (4-3) hosting Ben Roethlisberger and the Super Bowl XLIII champion Steelers (5-1).
Calling Steelers-Saints will be six-time Emmy Award-winner Al Michaels (play-by-play), who is in his 25th season as the voice of the NFL’s premier primetime package; 11-time Emmy Award-winner Cris Collinsworth, who last year, his first in the SNF booth, won the Emmy for outstanding event analyst; and sideline reporter Andrea Kremer about whom TV Guide said is “one of TV’s best sports correspondents.”
Coverage begins with “Football Night in America” at 7 p.m. ET Sunday with Bob Costas, who won the outstanding studio host Emmy last year, hosting live from inside the stadium. Dan Patrick will co-host “Football Night” from NBC’s 30 Rockefeller Plaza studios joined by Super Bowl-winning head coach and Emmy-nominated Tony Dungy, two-time Super Bowl winner Rodney Harrison, and Sports Illustrated’s Peter King. Alex Flanagan will report from Gillette Stadium in Foxborough, Mass., on the Vikings-Patriots game.
“Football Night” (7:30-8:15 pm) is averaging 8.5 million viewers through its first seven weeks, its most ever for that time frame and up 13 percent vs. 2009’s 7.5 million viewers.
EMBED NBC SPORTS PROMO ON HALLOWEEN MATCHUP
For the Halloween game, the “Sunday Night Football” promo department went scary with the promo. Click below to view or embed on media websites.
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DUNGY ON THE MATCHUP: “It’s going to be a great game, a contrast in styles. The Steelers are a power team with a strong defense and a big-play offense. The Saints are about precision and throwing the ball quickly, and takeaways on defense. This has turned into a must-win game for the Saints. They don’t want to go 4-4. The Steelers know they are going to have to score and are still trying to incorporate Ben into their offense. I anticipate them continuing to throw the ball as much as they have since Ben’s return.”
DUNGY ON SAINTS PROBLEMS: “Run offense, run defense, they’re turning the ball over, not getting takeaways on defense and their special teams are screwing up.”
HARRISON AND DUNGY DISCUSS THE STEELERS:
Harrrison: “I was really impressed with the Steelers last week, going into Miami and beating them, but my problem is the fact that they’ve become one-dimensional. They want to pass the ball since they have Ben Roethlisberger. He’s like a big toy with a lot of different weapons. They have to get back to running the ball with Rashard Mendenhall.”
Dungy: “I think they’ll run the ball, but they got their best player (Roethlisberger) back and they want to get him involved. Ben is making some good plays in the air.”
Harrison: “But once you start playing against really good teams, you have to have the ability to run the ball.”
Click here to watch Dungy and Harrison preview Steelers-Saints: http://nbcsports.msnbc.com/id/22825103/vp/21428022#39825778
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EMBED NBC SPORTS VIDEO: Video from NBC Sports’ NFL coverage, including select clips from “Sunday Night Football” and “Football Night in America,” is available to be embedded on media websites at NBCSports.com.
Current clips include:
- Dan, Tony & Rodney previewing Steelers-Saints
- NFL coaches press conferences
- Mike Florio’s PFTV
- Rotoworld’s Fantasy Fix
SNF EXTRA: For the third straight season, the entire Sunday Night Football schedule is streamed live on NBCSports.com. The live coverage on NBCSports.com comes from NBC Sports’ broadcast of Sunday Night Football plus four additional camera angles and several new interactive features.
Sunday Night Football Extra employs a full HD-quality player using Microsoft Silverlight and Smooth Streaming that sets new benchmarks for live streaming video cross-platform. The video player includes full DVR and functionality allowing the user to pause and scroll back-and-forth – even review plays in “slo-mo” — all while watching live video.
New for the 2010 season, Sunday Night Football Extra has a draggable picture-in-picture feature for any of the online-only cameras, and greatly enhanced social functionality including a Twitter Tug of War between fans of the two teams and the ability for users to share direct links to any play in the game via Twitter and Facebook.
Sunday Night Football Extra includes expert analysis, including fantasy tips from Rotoworld fantasy experts as well as in-game chats and analysis from ProFootballTalk’s Mike Florio. Additionally Sunday Night Football Extra employs online-only in-game analysis from the NBC Sunday Night Football and Football Night in America teams.
Sunday Night Football Extra features the broadcast from NBC’s Sunday Night Football team: Michaels, Collinsworth and Kremer.
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VIKINGS-PACKERS MOST WATCHED “SUNDAY NIGHT FOOTBALL” GAME EVER
The Vikings-Packers game was the most-watched and highest-rated “Sunday Night Football” game ever; the most-watched October primetime NFL game in 14 years, and viewership was up 71 percent from last year’s Week 7 game.
Additionally, “Sunday Night Football” was the No. 1 show on Sunday night for the seventh consecutive week and the No. 1 show of the week among viewers, households and in the key advertising demographics and, is the No. 1 show of the season in all adult and male demographics.
- “Sunday Night Football,” featuring Vikings QB Brett Favre returning to Green Bay in a 28-24 loss, was seen by 25.7 million viewers (8:31-11:35 p.m.), the best ever in the history of “Sunday Night Football,” and a gain of 71 percent over last year’s Week 7 game (Cardinals-Giants, 15.0 million).
- The 15.4/25 national rating for Sunday night’s game is also the best ever in the history of SNF and is 69 percent ahead of last year’s Week 7 SNF game (Cardinals-Giants, 9.1/15).
- Three of top four SNF games ever are all from the 2010 season.
MOST WATCHED “SUNDAY NIGHT FOOTBALL” GAMES:
1. 10/24/10, Vikings-Packers, 25.7 million (Favre Return to Lambeau II)
2. 9/12/10, Cowboys-Redskins, 25.3 million (SNF: Week 1)
3. 9/20/09, Giants-Cowboys, 24.8 million (Dallas Cowboys stadium debut)
T4. 09/19/10, Giants-Colts, 23.1 million (“Manning Bowl II”)
T4. 12/14/08, Giants-Cowboys, 23.1 million
6. 9/10/06, Colts-Giants, 22.6 million (Original “Manning Bowl”)
7. 11/15/09, Patriots-Colts, 22.4 million
8. 9/21/08, Cowboys-Packers, 22.2 million
T9. 11/8/09, Cowboys-Eagles, 21.9 million
T9. 11/5/06, Colts-Patriots, 21.9 million
*The NFL Kickoff Opener on Thursday, Sept. 9, 2010 between the Vikings and Saints generated an average viewership of 27.5 million people.
NFL ON NBC IS TOP FOUR MOST-WATCHED BROADCASTS: Since the beginning of the NFL season on 9/9/10, primetime football on NBC are the four most-watched regularly-scheduled programs on primetime television.
1. 9/9/10, Vikings-Saints, 27.5 million (Thursday Kickoff Opener)
2. 10/24/10, Vikings-Packers, 25.7 million (Favre Return to Lambeau II)
3. 9/12/10, Cowboys-Redskins, 25.3 million (2010 SNF: Week 1)
4. 9/19/10, Giants-Colts, 23.1 million (“Manning Bowl II”)
5. 9/27/10, Dancing With the Stars – ABC, 21.4 million
SNF NOW 7 FOR 7: With 25.7 million viewers for Vikings-Packers, “Sunday Night Football” was the most-watched regularly scheduled primetime show on Sunday night for the seventh straight week this season, on a night that faced original programs including ABC’s Desperate Housewives and Brothers & Sisters, CBS’s 60 Minutes, Amazing Race, Undercover Boss and CSI Miami.
Last season, SNF was the most-watched Sunday night primetime broadcast in a record 15 of 16 (94 percent) weeks. In 2008, SNF won 13 of 16 (81 percent) Sunday nights after winning 11 of 16 in 2007 (69 percent) and nine of 16 in 2006 (56 percent).
NO. 1 SHOW OF THE WEEK: SNF was the No. 1 primetime show of the week among viewers and households and, for the seventh straight week, “Sunday Night Football” was the No. 1 regularly-scheduled primetime broadcast of the week by a wide margin among Adults 18-49, the coveted advertiser demographic, as well as among Adults 18-34, Adults 25-54, Men 18-34, 18-49 and 25-54.
- For the week, “Sunday Night Football” has a 109 percent margin of victory over the No. 2 show in Adults 18-49 (9.8 for SNF vs. 4.7 for Modern Family on ABC).
NBC DOMINATES SUNDAY NIGHT COMPETITION: In primetime on Sunday night (7-11 p.m.), NBC’s margin of victory over the No. 2 network was 125 percent in adults 18-49 (8.1 vs. a 3.6 for CBS), 62 percent in total viewers (21.6 million vs. 13.3 million for CBS) and 61 percent in household rating (12.9 vs. 8.0 for CBS).
- It’s the top-rated Sunday night for any network among total viewers, households and adults 18-49 since ABC televised the Academy Awards on March 7.
REMAINING 2010 “SUNDAY NIGHT FOOTBALL” SCHEDULE
Regular Season – “Football Night in America” begins every Sunday at 7 p.m. ET
Sun. Oct. 31 Week 8 Pittsburgh Steelers at New Orleans Saints
Sun. Nov. 7 Week 9 Dallas Cowboys at Green Bay Packers
Sun. Nov. 14 Week 10 New England Patriots at Pittsburgh Steelers
Sun. Nov. 21 *Week 11 New York Giants at Philadelphia Eagles
Sun. Nov. 28 *Week 12 San Diego Chargers at Indianapolis Colts
Sun. Dec. 5 *Week 13 Pittsburgh Steelers at Baltimore Ravens
Sun. Dec. 12 *Week 14 Philadelphia Eagles at Dallas Cowboys
Sun. Dec. 19 *Week 15 Green Bay Packers at New England Patriots
Sun. Dec. 26 *Week 16 San Diego Chargers at Cincinnati Bengals
Sun. Jan. 2 *Week 17 TBA
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