ESPN has released its new creative promoting the National Hockey League’s upcoming 2022-23 season on ESPN and ESPN+. In year two of NHL coverage, the new “That is Hockey” campaign features ESPN NHL analyst and hockey legend Mark Messier as the “voice of hockey,” establishing ESPN and ESPN+ as the “home of hockey.” Leaning into the rising young stars, future hall of famers and overall competitiveness of the game, the spot aims to illustrate that hockey is the best it’s ever been, and The Walt Disney Company’s sports platforms are where to catch the action.
The post ‘That is Hockey’: ESPN Releases New Creative for the NHL’s Upcoming 2022-23 Season appeared first on ESPN Press Room U.S..
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