Telemundo Digital Platforms Post Best Day Ever on Saturday
Total Audience Delivery for Saturday’s Coverage Averages 1.9 Million Viewers
Peru-Denmark Match Averages 2.6 Million Total Audience Delivery – Topping All 2017 Confederations Cup Matches
MOSCOW – June 17, 2018 – Telemundo’s presentation of its first-ever FIFA World Cup has captivated viewers with suspense, excitement, and unforgettable matches, as Saturday’s full-day coverage delivered the network’s best-ever Saturday daytime viewership.
Telemundo’s four-match coverage on Saturday posted a Total Audience Delivery average of 1.9 million viewers across Telemundo, TelemundoDeportes.com, and the Telemundo En Vivo and NBC Sports apps, according to live plus same day fast national data released today by Nielsen, and digital data from Adobe Analytics.
The TV-only viewership average of 1.7 million viewers from 6 a.m. ET to 5 p.m. ET ranks as the most-watched Saturday daytime in Telemundo history – nearly doubling the prior record (Confederations Cup, 864,000 viewers, 6/24/17).
Telemundo also posted its best-ever day on digital platforms, with 1.8 million uniques, generating 5.9 million livestreams and 66 million total minutes viewed. Telemundo’s digital properties delivered an Average Minute Audience of 121,000 on Saturday, more than double the highest match from the 2017 Confederations Cup.
Denmark’s 1-0 victory over Peru from 11:30 a.m. ET to 2 p.m. ET on Saturday posted a Total Audience Delivery of 2.60 million viewers, surpassing all 16 of the network’s broadcasts of the June-July 2017 Confederations Cup, including four Mexico matches and the Chile-Germany final.
Complete info from Telemundo’s full coverage of the World Cup will be issued on Monday.
Source: Nielsen, L+SD, fast nationals, 6/16/18
Media Contact: Eva Mejicanos
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About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Global Studios, Universo, and a Digital Enterprises & Emerging Business unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 27 local stations, 51 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup through 2026 and the Summer Olympic Games through 2032. Telemundo Global Studios is the company’s domestic and international scripted production unit including Telemundo Studios, Telemundo International Studios, Telemundo International, as well as all of the company’s co-production partnerships. As the #1 media company reaching Hispanics and millennials online, the Digital Enterprises & Emerging Business unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as BuzzFeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; and Universo, the fastest growing Hispanic entertainment cable network, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.