Telemundo Digital Provides Record 20% TAD Lift for All 3 Wednesday Matches
MOSCOW – June 22, 2018 – Telemundo’s exclusive Spanish-language coverage of 2018 FIFA World Cup Russia continues to drive record-setting performances for both its television and digital presentations.
Records and milestones set on Wednesday:
- For the sixth consecutive day, Telemundo set a record for its most-watched daytime (6 a.m.-5 p.m. ET), averaging 1.2 million TV-only viewers, marking the best Wednesday delivery in the network’s history.
- Also for the sixth day in row, Telemundo digital registered its best-ever day with 2.4 million unique users and 116 million minutes viewed.
- Registered the highest number of total livestreams for a single day with 7.3M.
- Telemundo’s digital presentation of each of Telemundo’s three Wednesday matches – which included goals from superstars Cristiano Ronaldo (Portugal), Luis Suarez (Uruguay) and Diego Costa (Spain) – delivered a record 20% lift to the Total Audience Delivery. Previous high for TAD lift was 18% for Russia-Egypt game on Tuesday.
Telemundo 2018 FIFA World Cup Russia Live Match Viewership (based on two-hour game window only)
|Match, Date||TAD Average||Telemundo-only Avg. Viewership|
|Russia-Saudi Arabia, 6/14||1.53 million viewers||1.37 million viewers|
|Egypt-Uruguay, 6/15||1.31 million viewers||1.19 million viewers|
|Morocco-Iran, 6/15||1.06 million viewers||946,000 viewers|
|Portugal-Spain, 6/15||2.14 million viewers||1.85 million viewers|
|France-Australia, 6/16||546,000 viewers||490,000 viewers|
|Argentina-Iceland, 6/16||2.38 million viewers||2.21 million viewers|
|Peru-Denmark, 6/16||2.60 million viewers||2.45 million viewers|
|Croatia-Nigeria, 6/16||2.04 million viewers||1.94 million viewers|
|Costa Rica-Serbia, 6/17||1.74 million viewers||1.66 million viewers|
|Mexico-Germany, 6/17||7.41 million viewers||7.12 million viewers|
|Brazil-Switzerland, 6/17||4.54 million viewers||4.35 million viewers*|
|Sweden-South Korea, 6/18||817,000 viewers||700,000 viewers|
|Belgium-Panama, 6/18||1.83 million viewers||1.62 million viewers|
|Tunisia-England, 6/18||1.68 million viewers||1.48 million viewers|
|Columbia-Japan, 6/19||1.78 million viewers||1.52 million viewers|
|Poland-Senegal, 6/19||1.40 million viewers||1.20 million viewers|
|Russia-Egypt, 6/19||1.49 million viewers||1.26 million viewers|
|Portugal-Morocco, 6/20||1.51 million viewers||1.27 million viewers|
|Uruguay-Saudi Arabia, 6/20||1.67 million viewers||1.39 million viewers|
|Iran-Spain, 6/20||1.95 million viewers||1.63 million viewers|
|Average||2.08 million viewers||1.89 million viewers|
(*Includes NBCSN Simulcast)
Source: Nielsen, L+SD, fast nationals, 6/14/18-6/20/18; Adobe Analytics. TAD is based on match window duration.
Media Contact: Eva Mejicanos
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About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Global Studios, Universo, and a Digital Enterprises & Emerging Business unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 27 local stations, 51 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup through 2026 and the Summer Olympic Games through 2032. Telemundo Global Studios is the company’s domestic and international scripted production unit including Telemundo Studios, Telemundo International Studios, Telemundo International, as well as all of the company’s co-production partnerships. As the #1 media company reaching Hispanics and millennials online, the Digital Enterprises & Emerging Business unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as BuzzFeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; and Universo, the fastest growing Hispanic entertainment cable network, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.