Mexico v. Poland is Most-Streamed World Cup Match in U.S. History Averaging 1.3 Million Average Minute Viewers
Tuesday is Peacock’s Biggest Weekday Ever
Unprecedented 29% of Total Viewership Attributed to Streaming Through First Three Days of World Cup
Peacock No. 1 In App Store All Four Days of FIFA World Cup 2022
Mexico v. Poland Averages TAD of 4.6 Million Viewers, Most-Watched Match of Tournament in Spanish
DOHA, QATAR – Nov. 24, 2022 – Telemundo and Peacock continue to dominate streaming viewership of FIFA World Cup Qatar 2022 since the tournament began on Sunday, setting daily World Cup streaming records and propelling Peacock to the No. 1 spot on the App Store for free iOS apps from Sunday-Wednesday. It has also placed the Telemundo Deportes app in the Top 5 for most of the week.
Yesterday’s Mexico v. Poland match delivered an Average Minute Audience (AMA) of 1.3 million viewers, making it the most-streamed FIFA World Cup game in U.S. history. The match also powered Peacock to its biggest weekday ever in total consumption. On Sunday, Ecuador v. Qatar (832,000 viewers) set the record for most-streamed Spanish-language match, which was broken Monday by USA v. Wales (1.0 million).
Overall, streaming has comprised 29% of Telemundo’s total viewership for the World Cup, an unprecedented figure for sports that are presented on both linear and streaming platforms. Telemundo is averaging a Total Audience Delivery of 2.5 million viewers across all platforms through the first eight matches of the tournament – up 44% compared to 2018 (1.7 million) — with streaming responsible for 711,000 of those viewers, up 385% vs. 2018 (147,000).
The four games on Day 3 were highlighted by Mexico v. Poland, which began at 11 a.m. ET with the 0-0 tie averaging a TAD of 4.6 million viewers, making it the most-watched match of the tournament so far in Spanish and better than 45 of 48 Group Stage matches in 2018. Also on Tuesday, Argentina v. Saudi Arabia (5 am ET) averaged a TAD of 1.0 million viewers, Denmark v. Tunisia (8 am ET; 1.1 million), and France-Australia (2 pm ET; 2.6 million).
The FIFA World Cup on Telemundo is already delivering impact throughout the marketing funnel for NBCUniversal’s advertisers – beating norms across ad attention, brand recall, message breakthrough, search engagement and purchase intent. With some of the most highly anticipated games of the FIFA World Cup 2022 set for this weekend, Spanish-language viewers show huge excitement for both Thanksgiving matches and beyond. Telemundo and Peacock viewers are invested for the long haul because they support more teams in the tournament: on average, each viewer is supporting 3.3 teams, +33% higher than other viewers. And, 3 in 4 Spanish-language viewers are planning to continue tuning in should their favorite team be eliminated, creating a more loyal and engaged audience for brands to tap into throughout the entirety of the Tournament.
Sources: Viewership figures are based on data from Nielsen and Adobe Analytics.BPI, 2022 WC Sentiment Tracker (11/9-16/22), n=617
Coverage of the FIFA World Cup Qatar 2022 on Telemundo and Peacock resumes Thursday with four matches:
|Kickoff (ET)||Match||Announce Team|
|5 a.m.||Switzerland vs. Cameroon||Sammy Sadovnik, Natalia Astrain, Claudio Borghi|
|8 a.m.||Uruguay vs. South Korea||Andres Cantor, Manuel Sol, Diego Forlan|
|11 a.m.||Portugal vs. Ghana||Copan Alvarez, Eduardo Biscayart, Fernando Hierro|
|2 p.m.||Brazil vs. Serbia||Andres Cantor, Manuel Sol, Mauro Silva|
About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 95% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 61 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Telemundo is the exclusive U.S. Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games, as well as the Premier League and Mexican soccer team Chivas. The #1 producer of scripted Spanish-language content in the U.S., Telemundo Global Studios includes Telemundo Television Studios, Telemundo Streaming Studios, and Underground Producciones. Telemundo’s new Tplus content brand on Peacock features programming developed for the full spectrum of Hispanics. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.