Grammy-nominated artist also be featured in National CineMedia Theatres starting Labor Day Weekend
TBS, exclusive television home of all four of Major League Baseball’s (MLB) Division Series and the American League Championship Series (ALCS), will team up with GRAMMY® nominated artist Kid Rock to create an exclusive full length video featuring his soon-to-be released song “Born Free.” The video, which will debut in National CineMedia theatres nationwide on Friday, Sept. 3, will include exclusive footage from a recent concert outside of the singer’s hometown of Detroit, Mich. The song will be used throughout TBS’ marketing campaign for its MLB Postseason coverage including shorter versions of the video that will run beginning in early September. It will also be used as a secondary theme throughout the network’s coverage, serving as the primary musical bed to enhance the network’s broadcast elements.
The song is the title track off of Kid Rock’s new album “Born Free,” which is set to be released on Tues., November 16. The TBS MLB video featuring Kid Rock can be found at: http://mlb.mlb.com/mlb/hotcorner/index.jsp
“Kid Rock’s new song ‘Born Free’ is the perfect track to complement the MLB Postseason on TBS campaign. It’s a song with an all American feel that connects perfectly with America’s favorite pastime, baseball. Also, having the opportunity to shoot Kid Rock’s performance in front of his hometown crowd added a dynamic energy that could not be duplicated.” said Craig Barry, SVP of Creative and Content for Turner Sports.
The two-minute and thirty second version of the Kid Rock video will run on 14,600 screens through National CineMedia theatres, which include AMC Entertainment, Inc., Cinemark USA, Inc. and Regal Entertainment Group, from Sept. 3 –23 and again from Oct. 1 – 7, kicking off a larger campaign which integrates Kids Rock’s “Born Free” throughout the MLB Postseason on TBS both in marketing assets and in-telecast elements. The video will run across the Turner-owned networks including TNT, tbs, truTV, CNN, HLN and CNN Airport Network. TBS takes the mound on Oct. 6th with exclusive coverage of the Division Series, followed by the ALCS on Oct. 15th.
Turner Sports’ previous musical pairings for its programming include an eclectic mix of artists such as Bon Jovi (MLB Postseason), Jamie Foxx and Justin Timberlake (NBA Playoffs), Usher (NBA All-Star), Jay-Z (NBA), Pharrell (NBA All-Star), Britney Spears (NBA All-Star), Kevin Rudolf (NBA All-Star), Fort Minor (NBA Playoffs), The Rolling Stones (NASCAR), AC/DC (NASCAR) Buckcherry (NASCAR), Hinder (NASCAR), and many others.
Turner Sports, a division of Turner Broadcasting System, Inc., presents some of the best and most popular sporting events worldwide and is a leader in televised and online sports programming. With events airing on TBS, TNT and truTV, Turner Sports’ line-up includes NASCAR and NASCAR.COM, the NBA, Major League Baseball, the NCAA Division I Men’s Basketball Tournament, professional golf, PGATOUR.COM and PGA.com. Turner Sports’ diverse portfolio also offers a collection of mobile Web sites and apps featuring NBA, NASCAR and professional golf content, along with Turner Sports’ first branded consumer product, SportsNOW. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, NBADLEAUGE.com and WNBA.com.
TBS, a division of Turner Broadcasting System, Inc., is television’s top-rated comedy network and is available in 100.1 million households. It serves as home to such original comedy series as My Boys, Are We There Yet? and Tyler Perry’s House of Payne and Meet the Browns; the late-night hit Lopez Tonight, starring George Lopez, and the upcoming late-night series starring Conan O’Brien; hot contemporary comedies like Family Guy and The Office; specials like Funniest Commercials of the Year; special events, including star-studded comedy festivals in Chicago; blockbuster movies; and hosted movie showcases.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.