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Second-Most-Watched Non-Soccer Event in U.S. Spanish-Language Pay TV History in Household Impressions
ESPN Deportes – for the first time the exclusive Spanish-language home of the Super Bowl – posted the biggest non-soccer audience in its 14-year history with the Denver Broncos defeating the Carolina Panthers 24-10 in Super Bowl 50. The network averaged 268,000 Hispanic household impressions and 472,000 viewers (P2+), based on a 1.8 rating according to Nielsen. The household audience was 51% larger than last year’s Spanish-language presentation.
In addition, Super Bowl 50 on ESPN Deportes was the most-watched non-soccer event ever on Spanish-language pay television, behind only the 2014 Super Bowl.
The new mark for ESPN Deportes excluding soccer is 33 percent larger than the previous best – the Premier Boxing Champions event on August 29 last year with an average of 355,000 viewers.
On WatchESPN, Super Bowl 50 delivered ESPN Deportes’ fifth-most-watched event ever, attracting an additional 5,600 average minute impressions to the TV audience, 29,000 unique viewers and a total of 1.5 million minutes viewed. It is the most-watched, non-soccer event for ESPN Deportes on WatchESPN – trailing only four UEFA Champions League matches.