Longhorn Network, ESPN’s 24-hour network devoted to The University of Texas, is launching a series of commercials starring some of the school’s coaches and most famed Longhorn Legends, including former Texas Baseball and MLB All-star Roger Clemens, former UT and current Washington Redskins’ quarterback Colt McCoy, former UT and NFL wide-receiver Jordan Shipley, former UT Women’s Basketball Coach Jody Conradt, and current Texas Football head coach Charlie Strong and Texas Basketball head coach Shaka Smart.
The spots, filmed in the scenic hill country right outside of Austin, build upon the network’s “All The Live Long Day” campaign, which launched last year. Each commercial captures the spirit of Longhorn Network and showcases its metaphorical home and transmitter tower — dubbed The 41st Acre — as the beacon for Texas Sports, bringing together passionate Longhorn fans, UT spirit groups and legends. UT’s campus is affectionately nicknamed “The 40 Acres,” which is a historical reference to the number of acres originally allotted for The University.
- “Ranching,” featuring Charlie Strong and Shaka Smart
- “Dunk Tank,” featuring Roger Clemens
- “Pull” and “Drawing,” featuring Colt McCoy and Jordan Shipley
The campaign was created in collaboration with Austin-based agency Preacher.
About Longhorn Network
ESPN has a 20-year agreement to own and operate a year-round, 24-hour network dedicated to Texas athletics in partnership with UT and IMG College. Longhorn Network offers a variety of content, highlighted by more than 175 exclusive events annually, original series and studio shows, historical programming and academic and cultural happenings. The network is also available to subscribers with WatchESPN via participating providers on smartphones, tablets, computers, Amazon Fire TV and Fire TV Stick, Apple TV, Chromecast, Roku, Xbox 360 and Xbox One.