Star cyclist will provide a series of reports throughout the event airing across SIRIUS XM Sports channels
NEW YORK – July 12, 2010 – SIRIUS XM Radio (NASDAQ: SIRI) announced today that cyclist Thor Hushovd, one of his sport’s best sprinters and an eight-time Tour de France stage winner, will provide a series of first-person reports for SIRUS XM Radio as he competes in the 2010 Tour de France.
Hushovd, riding for Cervélo TestTeam, won the third stage of the Tour on July 6. Throughout the event and through the finish line in Paris on July 25, he will provide multiple new reports each week, offering listeners an insider’s view of the atmosphere surrounding the Tour itself and the riders’ lifestyles both on and off the bike as they proceed through their sport’s biggest event. The reports will debut in the evening after that day’s stage is complete and will replay several times across SIRIUS XM Sports channels.
“I’ve competed in the Tour de France many times but never before have I had the opportunity to bring so many people along for the ride,” said Hushovd. “We’re giving our listeners the opportunity to get behind the scenes for a firsthand look at each stage through the sport’s biggest event. The preparation, the strategy, the course itself, everything about this race is special and the fans will get to experience it in a totally unique way.”
One of his sport’s best sprinters, Hushovd has competed in the Tour de France ten times and has won eight stages. He has won the race’s green jersey twice (2005, 2009) for the points classification and is the only Norwegian to have worn the yellow jersey as race leader.
A two-time Norwegian time trial and road race champion, he won the under-23 time trial world championship and the under-23 versions of Paris-Roubaix and Paris-Tours before turning professional in 1998. In 2006, Hushovd won seven UCI ProTour races. In addition to his outstanding performances in the Tour de France, Hushovd is a two-time stage winner and a points jersey winner in the Vuelta de España and has won stages in the Giro d’Italia and Tour of California among others.