“This is the most physical team in the National Football League.” – “Football Night’s” Harrison on the Steelers
“The two teams of the decade.” – SNF’s Collinsworth on Patriots-Steelers
NEW YORK – November 10, 2010 – In a battle of two of the top teams in the AFC, Tom Brady and the New England Patriots (6-2) travel to Pittsburgh to take on Ben Roethlisberger and the Steelers (6-2) at Heinz Field on “Sunday Night Football.” Both teams are currently tied for first place in their respective divisions and have won five of the last nine Super Bowls played.
Calling Patriots-Steelers will be six-time Emmy Award-winner Al Michaels (play-by-play), who is in his 25th season as the voice of the NFL’s premier primetime package; 11-time Emmy Award-winner Cris Collinsworth, who last year, his first in the SNF booth, won the Emmy for outstanding event analyst; and sideline reporter Andrea Kremer about whom TV Guide said is “one of TV’s best sports correspondents.”
Coverage begins with “Football Night in America” at 7 p.m. ET Sunday with Bob Costas, who won the outstanding studio host Emmy last year, hosting live from inside the stadium. Dan Patrick will co-host “Football Night” from NBC’s 30 Rockefeller Plaza studios joined by Super Bowl-winning head coach and Emmy-nominated Tony Dungy, two-time Super Bowl winner Rodney Harrison, and Sports Illustrated’s Peter King. Alex Flanagan will report from the New Meadowlands Stadium on the Cowboys-Giants game.
Football Night” (7:30-8:15 pm) is averaging 8.1 million viewers through its first nine weeks, its most ever for that time frame and up nine percent vs. 2009’s 7.4 million viewers.
COSTAS INTERVIEWS BRADY: “Football Night in America” host Bob Costas sat down with Patriots QB Tom Brady for an interview that will air on Sunday’s “Football Night” show.
GREEN WEEK: “Football Night in America” will hit the “green light switch” this Sunday to kick off NBC Universal’s annual “Green Week,” part of the company’s ongoing environmental initiative, “Green is Universal.” A montage NBCU green programming highlights will usher in the Week, where over 40 television and digital platforms across the company will feature environmentally-themed programming.
COLLINSWORTH ON THE MATCHUP: “What a matchup. You end up with the two teams of the decade – Pittsburgh and New England – and five Super Bowls between them. It should be great fun to watch.”
HARRISON ON MATCHUP: “If the Patriots thought they played a physical game against the Cleveland Browns, wait until they go up to Pittsburgh and have to play against the Steelers. This is the most physical team in the National Football League. The Patriots pride themselves on playing smart and being physical. They’re not playing smart and they’re not being physical.”
DUNGY ON MATCHUP: “This is all about how New England bounces back. They really got embarrassed in Cleveland. Peyton Hillis and that offensive line in Cleveland dominated the game.”
HARRISON ON THE PATRIOTS DEFENSE: “This is still a young, immature team. When you look at the Patriots, the front seven is usually the strength of this team. But the front seven got handled up front against the Cleveland Browns. To allow a team to have over 200 yards rushing the ball won’t sit well with Bill Belichick.”
ON STEELERS OFFENSE:
Harrison: “Since Ben Roethlisberger is back, they don’t want to run the ball. They’re pass happy.”
Dungy: “Run Rashard Mendenhall. Give him a chance to do his thing.”
ON PATRIOTS OFFENSE:
Dungy: “It’s still about getting that chemistry with Tom Brady. (Brandon) Tate is still a young receiver and (Deion) Branch has got to get going and fill those shoes of Randy Moss. Wes Welker has that chemistry, and they are always going to get the ball to him, but they have to get some deep shots to some of these other guys.”
Harrison: “Brady needs to do a better job. He had some opportunities (against Cleveland) but wasn’t very accurate.”
Click here to watch Dungy and Harrison preview Patriots-Steelers: http://nbcsports.msnbc.com/id/22825103/vp/21428022#40062996
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EMBED NBC SPORTS VIDEO: Video from NBC Sports’ NFL coverage, including select clips from “Sunday Night Football” and “Football Night in America,” is available to be embedded on media websites at NBCSports.com.
Current clips include:
- Dan, Tony & Rodney previewing Patriots-Steelers
- NFL coaches press conferences
- Mike Florio’s PFTV
- Rotoworld’s Fantasy Fix
SNF EXTRA: For the third straight season, the entire Sunday Night Football schedule is streamed live on NBCSports.com. The live coverage on NBCSports.com comes from NBC Sports’ broadcast of Sunday Night Football plus four additional camera angles and several new interactive features.
Sunday Night Football Extra employs a full HD-quality player using Microsoft Silverlight and Smooth Streaming that sets new benchmarks for live streaming video cross-platform. The video player includes full DVR and functionality allowing the user to pause and scroll back-and-forth – even review plays in “slo-mo” — all while watching live video.
New for the 2010 season, Sunday Night Football Extra has a draggable picture-in-picture feature for any of the online-only cameras, and greatly enhanced social functionality including a Twitter Tug of War between fans of the two teams and the ability for users to share direct links to any play in the game via Twitter and Facebook.
Sunday Night Football Extra includes expert analysis, including fantasy tips from Rotoworld fantasy experts as well as in-game chats and analysis from ProFootballTalk’s Mike Florio. Additionally Sunday Night Football Extra employs online-only in-game analysis from the NBC Sunday Night Football and Football Night in America teams.
Sunday Night Football Extra features the broadcast from NBC’s Sunday Night Football team: Michaels, Collinsworth and Kremer.
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SNF IS 9 FOR 9: With 19.4 million viewers for the Cowboys-Packers game, “Sunday Night Football” was the most-watched primetime show on Sunday night for the ninth straight week this season (100 percent). Last season, SNF was the most-watched Sunday night primetime broadcast in a record 15 of 16 (94 percent) weeks. In 2008, SNF won 13 of 16 (81 percent) Sunday nights after winning 11 of 16 in 2007 (69 percent) and nine of 16 in 2006 (56 percent).
NO. 1 SHOW OF THE WEEK: For the ninth straight week “Sunday Night Football” was the No. 1 regularly-scheduled primetime broadcast of the week by a wide margin among Adults 18-49, the coveted advertiser demographic, as well as among Adults 18-34, Adults 25-54, Men 18-34, 18-49 and 25-54.
- For the week, “Sunday Night Football” has a 38 percent margin of victory over the No. 2 show in Adults 18-49 (6.8 for SNF vs. 4.8 for Modern Family on ABC).
- Through nine weeks of the NFL season, “Sunday Night Football” stands as the most-watched primetime show on television, and the No. 1 regularly scheduled primetime show in all key adult and male demos.
THROUGH 9 WEEKS, SNF BEST IN 14 YEARS: Through the first nine weeks of the NFL season, “Sunday Night Football” is averaging 21.3 million viewers, the most through this point in the season for a primetime NFL package in 14 years (23.6 million in 1996 on ABC).
- NBC’s nine-week viewership of 21.3 million is nearly two million more than and nine percent above last year’s 19.5 million, and up 33 percent over 2008 (16.0 million) through the same point in the season
SNF AVERAGE VIEWERSHIP THROUGH EIGHT WEEKS:
1. 2010, 21.3 million
2. 2009, 19.5 million
3. 2006, 17.8 million
4. 2007, 16.1 million
5. 2008, 16.0 million
NFL ON NBC IS TOP FOUR MOST-WATCHED BROADCASTS: Since the beginning of the NFL season on 9/9/10, primetime football on NBC are the four most-watched regularly-scheduled programs on primetime television.
1. 9/9/10, Vikings-Saints, 27.5 million (Thursday Kickoff Opener)
2. 10/24/10, Vikings-Packers, 25.7 million (Favre Return to Lambeau II)
3. 9/12/10, Cowboys-Redskins, 25.3 million (2010 SNF: Week 1)
4. 9/19/10, Giants-Colts, 23.1 million (“Manning Bowl II”)
5. 9/27/10, Dancing With the Stars – ABC, 21.4 million
REMAINING 2010 “SUNDAY NIGHT FOOTBALL” SCHEDULE
Regular Season – “Football Night in America” begins every Sunday at 7 p.m. ET
Sun. Nov. 14 Week 10 New England Patriots at Pittsburgh Steelers
Sun. Nov. 21 *Week 11 New York Giants at Philadelphia Eagles
Sun. Nov. 28 *Week 12 San Diego Chargers at Indianapolis Colts
Sun. Dec. 5 *Week 13 Pittsburgh Steelers at Baltimore Ravens
Sun. Dec. 12 *Week 14 Philadelphia Eagles at Dallas Cowboys
Sun. Dec. 19 *Week 15 Green Bay Packers at New England Patriots
Sun. Dec. 26 *Week 16 San Diego Chargers at Cincinnati Bengals
Sun. Jan. 2 *Week 17 TBA
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