TV-Only Viewership of 17.4 Million Viewers on NBC & NFL Network Marks First Time in ’16 That Consecutive TNF Games Top 17 Million
STAMFORD, Conn. – December 9, 2016 – Last night’s Kansas City Chiefs’ 21-13 victory over the rival Oakland Raiders on Thursday Night Football in a battle for first-place in the AFC West averaged a Total Audience Delivery (TAD) of 17.8 million viewers across all platforms – NBC, NFL Network, Twitter, NBC Sports Digital, and NFL Digital, according to Fast National data released today by The Nielsen Company, and digital data from Adobe Analytics and Twitter.
NBC’s Thursday Night Football last night averaged 17.4 million TV-only viewers – marking the first time this season that consecutive TNF games averaged at least 17 million viewers (21.8 million for Cowboys-Vikings last week).
TV viewership on NBC and NFL Network peaked at 18.8 million from 9:15-9:30 p.m. ET. Last night’s game (8:26-11:41 p.m. ET) registered a national household TV rating of 10.5/19.
The Average Minute Audience (AMA) for last night’s live stream via Twitter, NBC Sports Digital, and NFL Digital was 417,000 viewers.
For the second consecutive week, more than 80 million live minutes of Thursday Night Football were streamed across NBC Sports Digital, NFL Digital, and Twitter.
In total, Twitter reached 3.7 million combined worldwide viewers for pregame coverage and Raiders-Chiefs for a minimum of three seconds with that video being 100% in view. For the Thursday Night Football game alone, Twitter reached 3.1 million viewers. This is the most total viewers for a Thursday Night Football game on Twitter this season (through eight games). The average audience (AMA) watching Thursday Night Football on Twitter properties was 280,000.
Remaining Thursday Night Football game schedule:
|Thurs. Dec. 15||Los Angeles Rams at Seattle Seahawks||NBC, NFLN **|
|Sat., Dec. 17||Miami Dolphins at New York Jets||NFLN|
|Thurs. Dec. 22||New York Giants at Philadelphia Eagles||NBC, NFLN **|
|Sat., Dec. 24||Cincinnati Bengals at Houston Texans||NFLN|
|Sun., Dec. 25||Baltimore Ravens at Pittsburgh Steelers||NFLN|
** Live streamed on Twitter, NBCSports.com, the NBC Sports app, NFL Mobile from Verizon, Watch NFL Network, and NFL Game Pass (International)
—THURSDAY NIGHT FOOTBALL—