Last Night’s First-Place AFC Matchup is 7th NBC SNF Game to Deliver 22 Million Viewers This Season – More Than Tripling 2018 Through Week 13
NBC’s Sunday Night Football off to Best Start Through Week 13 Since 2015
Deshaun Watson’s Four-Touchdown Performance Highlights Most-Watched Texans Game in NBC SNF History
NBC Sports Digital on Record Pace for NBC SNF Average Minute Audience
STAMFORD, Conn. – December 2, 2019 – The Houston Texans’ 28-22 victory over the New England Patriots on NBC’s Sunday Night Football posted a Total Audience Delivery (TAD) average of 22.0 million viewers – marking the most-watched Week 13 NBC SNF game in nine years. The 2010 Week 13 SNF game was a down-to-the-wire matchup for first place in the AFC North between the 8-3 Baltimore Ravens and the 8-3 Pittsburgh Steelers, who scored the game-winning points on a Ben Roethslisberger touchdown pass with less than three minutes remaining in the fourth quarter (22.5 million viewers).
Last night’s game marked the seventh NBC SNF game to deliver at least 22 million TAD viewers this season – more than tripling last year’s total through Week 13 (two).
The Patriots-Texans TAD of 22.0 million viewers across NBC TV, NBC Sports Digital, and NFL Digital platforms, represents a 21% increase over last year’s Week 13 game (18.2 million for Chargers-Steelers), according to fast national data released by Nielsen, and digital data from Adobe Analytics.
Last night’s game, which featured Houston QB Deshaun Watson’s four-touchdown performance (three passing, one receiving), is also the most-watched NBC Sunday Night Football game featuring the Texans (nine games since 2006).
NBC’s Sunday Night Football is averaging 20.7 million viewers across all platforms this season – the best start for the series through Week 13 (15 games) since 2015, and up 4% from the same point last season (19.8 million viewers).
The Average Minute Audience (AMA) for Sunday night’s live stream via NBC Sports Digital and NFL Digital platforms was 533,000 viewers – up 73% vs. last year’s Week 13 SNF game (308,000 for Chargers-Steelers), and the third-most consumed SNF regular-season authenticated game on record. NBC Sports Digital’s AMA of 481,000 viewers for SNF through Week 13 is up 43% from the same point last season (336,000 viewers), and its best ever through 13 weeks.
Last night’s game (8:23 p.m.-11:18 p.m. ET) registered a national TV household rating of 12.3/23, and peaked at 23.7 million TV viewers from 9:30-9:45 p.m. ET.
TOP METERED MARKETS FOR PATRIOTS-TEXANS:
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