Sunday’s Extra Inning Thriller Averaged a Total Audience Delivery of 1.69 Million Viewers on NBC and Peacock – UP 26% vs. Last Year’s Package-Opening Red Sox-White Sox Game on NBC and Peacock
Led by Peacock, Sunday’s Average Minute Audience UP 72% vs. Last Season’s Red Sox-White Sox Game
STAMFORD, Conn. – May 9, 2023 – Sunday’s MLB Sunday Leadoff game on NBC and Peacock, featuring an extra inning thriller between the Braves and Orioles, averaged a Total Audience Delivery of 1.69 million viewers, marking the most-watched MLB regular-season Sunday day game since 2019 (Yankees-Red Sox in London, ESPN, 6/30/19).
Sunday’s game marked the second consecutive year in which the NBC broadcast network has presented a live MLB game (last season’s package-opening Red Sox-White Sox game, 5/8/22).
Additional viewership highlights from Sunday’s MLB Sunday Leadoff game:
- With 1.69 million viewers, Sunday’s game – won by the Braves, 3-2, on a 12th inning walk-off RBI single by Michael Harris II – was UP 26% vs. last year’s MLB Sunday Leadoff game on NBC and Peacock (1.34 TAD for Red Sox-White Sox).
- Led by Peacock, Sunday’s Average Minute Audience (AMA) across NBCUniversal streaming platforms was UP 72% from last year’s Red Sox-White Sox game.
Total Audience Delivery is based upon live-plus-same day figures from Nielsen and digital data from Adobe Analytics.
MLB Sunday Leadoff continues this Sunday, May 14 as Shohei Ohtani, Mike Trout, and the Los Angeles Angels visit Jose Ramirez and the Cleveland Guardians at 11:35 a.m. ET on Peacock. Pregame coverage begins at 11 a.m. ET on Peacock.
Beginning April 23, when the National League champion Philadelphia Phillies hosted the Colorado Rockies from Citizens Bank Park, Peacock will stream an NBC Sports-produced baseball game live in 19 of 20 weeks. Each game will feature NBC Sports-produced pre- and post-game shows on Peacock.
On each of the 19 Sundays that Peacock presents a game, it will be scheduled as the exclusive home of live MLB action until 1:35 p.m. ET that day, when the remainder of the day’s schedule will begin. The package includes start times of 11:35 a.m. ET (six games), 12:05 p.m. ET (10 games), and 1:05 p.m. ET (three games).
To learn more about Peacock and MLB Sunday Leadoff, including how to sign up, click here.
2023 MLB Sunday Leadoff Schedule on Peacock
|May 14||11:35 a.m.||Los Angeles Angels at Cleveland Guardians|
|May 21||11:35 a.m.||New York Yankees at Cincinnati Reds|
|May 28||11:35 a.m.||Los Angeles Dodgers at Tampa Bay Rays|
|June 4||11:35 a.m.||St. Louis Cardinals at Pittsburgh Pirates|
|June 11||11:35 a.m.||Arizona Diamondbacks at Detroit Tigers|
|June 18||1:05 p.m.||Baltimore Orioles at Chicago Cubs|
|July 2||12:05 p.m.||Minnesota Twins at Baltimore Orioles|
|July 9||12:05 p.m.||Texas Rangers at Washington Nationals|
|July 16||12:05 p.m.||San Francisco Giants at Pittsburgh Pirates|
|July 23||12:05 p.m.||San Diego Padres at Detroit Tigers|
|July 30||12:05 p.m.||Los Angeles Angels at Toronto Blue Jays|
|August 6||12:05 p.m.||Chicago White Sox at Cleveland Guardians|
|August 13||12:05 p.m.||Detroit Tigers at Boston Red Sox|
|August 20||1:05 p.m.||Seattle Mariners at Houston Astros|
|August 27||12:05 p.m.||Los Angeles Angels at New York Mets|
|September 3||1:05 p.m.||Philadelphia Phillies at Milwaukee Brewers|