Fighting Irish’s 38-17 Win in Primetime on Saturday on NBC Produces Total Audience Delivery of 3.479 Million Average Viewers
Up 21% vs. Same Matchup in 2016 and Up 16% vs. Last Year’s Notre Dame-USC Matchup
2018 Notre Dame Football on NBC Viewership Best in Six Years Through Four Games, Up 33% vs. 2017
STAMFORD, Conn. – October 2, 2018 – NBC Sports’ coverage of Saturday night’s Top 10 clash between the No. 7 Stanford Cardinal and the No. 8 Notre Dame Fighting Irish delivered the matchup’s second most-watched game on NBC in 24 years, according to Fast National Data provided by The Nielsen Company and Adobe Analytics.
Notre Dame’s 38-17 win over Stanford (7:30-11 p.m. ET) produced a Total Audience Delivery of 3.479 million average viewers, up 21% vs. the Notre Dame-Stanford game on NBC in 2016 (2.880 million) and up 16% vs. last year’s Notre Dame-USC game on NBC (3.012 million). Saturday’s viewership on NBC, NBCSports.com and the NBC Sports app was the second best for the matchup since 1994, only behind the Fighting Irish’s 20-13 overtime victory against the Cardinal in 2012 (5.124 million TAD).
Viewership of Saturday night’s game peaked in the 8:45-9 p.m. ET quarter hour with nearly four million viewers (3.931 million), and delivered a 2.12 household rating. Indianapolis (7.4) and San Francisco (4.7) led all local markets, followed by Buffalo (4.5), Ft. Myers-Naples (4.3), and Chicago (4.0).
Through four games, Notre Dame Football on NBC has produced a Total Audience Delivery of 3.841 million average viewers, up 33% vs. the first four games of the 2017 season (2.879 million), marking the best viewership to this point on NBC since 2012 (4.477 million).
NBC Sports’ coverage of 2018 Notre Dame Football continues on Saturday, Oct. 13, when the Fighting Irish host the Pittsburgh Panthers at 2:30 p.m. ET on NBC.
2018 NOTRE DAME FOOTBALL ON NBC
|Saturday, October 13||2:30 p.m.||Notre Dame vs. Pittsburgh||NBC|
|Saturday, November 10||7:30 p.m.||Notre Dame vs. Florida State||NBC|
|Saturday, November 17||2:30 p.m.||Notre Dame vs. Syracuse*||NBC|
*at Yankee Stadium
NOTRE DAME FOOTBALL ON NBCSPORTS.COM AND THE NBC SPORTS APP
NBCSports.com and the NBC Sports app — NBC Sports Group’s live streaming platforms for desktops, mobile devices, tablets, and connected TVs — will provide extensive live streaming coverage of the 2018 Notre Dame Football on NBC season via “TV Everywhere,” giving consumers additional value for their subscription service, and making high quality content available to MVPD customers both in and out of the home and on multiple platforms.
NBCSports.com and the NBC Sports app are powered by Playmaker Media and available on the iTunes App Store, Google Play, Windows Store, Roku Channel Store, Apple TV and Amazon Fire.