Also #1 among Viewers 18-34, 18-49
For the first quarter of 2016, ESPN led all cable networks in prime time among all the key male demo groups – 18+, 18-34, 18-49 and 25-54. In addition, the network was tops among viewers 18-34 and 18-49.
Among all viewers, ESPN placed second – behind only Fox News, a strong performance given the ongoing extensive coverage of the Presidential primaries. ESPN was also second among viewers 18+.
Continuing a trend of ESPN’s performance growing over time versus its cable competition, just two years ago ESPN was in fourth among viewers.
In the quarter, ESPN aired cable’s two most-watched telecasts (the College Football Playoff National Championship in which Alabama defeated Clemson) and the Cotton Bowl (the semifinal in which Alabama beat Michigan State). ESPN also aired the fourth and fifth most-watched telecasts (#3 was the March 3 Republican Debate on Fox News).