Revolutionary Action Sports Competition to Feature World’s Best Athletes
NBC Sports to Present Three Hours of Live Coverage in Primetime
Stamford, Conn. – December 7, 2015 – NBC Sports Group and Nitro Circus today announced an exclusive media agreement to present the inaugural Nitro World Games, Saturday, July 16, at 8 p.m. ET from Rice-Eccles stadium in Salt Lake City, Utah.
Featuring a strong collection of the world’s best action sports athletes, the Nitro World Games will bring together the country’s best FMX, Skateboard, BMX and Inline skating athletes, along with an array of top international talent looking to capture medals, prize money and the title of Nitro World Games Champion.
Created by action sports icon Travis Pastrana, with Nitro Circus CEO and Creative Director, Michael Porra, the Nitro World Games will bring action sports competition to a new level. The inaugural event will include the most exciting and popular disciplines in action sports, as well as new disciplines, formats, tricks and more than 15 different ramps. In addition, each event will be a championship contest with no preliminary rounds.
NBC Sports will present three hours of live coverage of the debut action sports event. All coverage shown on NBC will also be streamed on NBC Sports Live Extra, NBC Sports Group’s live streaming product for desktops, mobile devices, tablets and connected TV’s.
“We are thrilled to bring this new and innovative event to prime time television,” said Rob Simmelkjaer, Senior Vice President, NBC Sports Ventures. “The Nitro World Games will feature many of the world’s best action sports athletes competing in an entirely different format than anyone has ever seen before.”
“Action sports are about progression, pushing the envelope to go bigger, faster and farther than ever before,” said Pastrana. “When it comes to competition, I expect to see the best of the best going head-to-head, attempting tricks no one has ever seen before. With the Nitro World Games, we want to create an event that raises the bar and takes action sports to the next level.”
“This is a passion project for Travis and for myself,” said Porra. “We have worked tirelessly for three years with one goal in mind: a total reinvention of action sports competition. This is absolutely essential for the industry’s growth. Nitro Circus was created in Salt Lake City and it remains our spiritual home. It also hosted the tremendously successful 2002 Olympic Winter Games. I can’t think of a better location for the Nitro World Games.”
As was previously announced, NBC Sports Ventures and Nitro Circus formed a multi-year partnership in June. As part of the agreement, the partnership includes television specials on NBC and NBCSN, and the recent debut of Nitro Circus: Crazy Train, an eight-part reality series on NBCSN.
ABOUT NBC SPORTS VENTURES
The NBC Sports Ventures Unit, a division of the NBC Sports Group, is charged with acquiring and developing new and existing sports properties for NBC Sports, NBCSN and Golf Channel. Properties under the NBC Sports Ventures umbrella include the Dew Tour, Red Bull Signature Series, Reebok Spartan Race, and Nitro Circus.
ABOUT NITRO CIRCUS
Recently named by Forbes as one of America’s Most Promising Companies, Nitro Circus continues to position itself as the leading youth action sports & entertainment brand on the planet. From humble beginnings, with Jeremy Rawle, Gregg Godfrey and extreme sports superstar Travis Pastrana producing DVDs from a Utah garage in 2003, to a smash TV series which has aired in over 60 countries, Nitro Circus has exploded to global popularity, leaving a burning impression on the minds of young people across the planet. Nitro Circus: The Movie, featuring cast members from the hit television series, was released in 2012 in cinemas worldwide.
In 2010, the TV show was transformed by current CEO and action sports industry guru Michael Porra into a must-see live event, creating the global touring phenomenon that is Nitro Circus Live. Since its inaugural Australian trek five years ago, the show has travelled the globe, obliterating box office records and cultivating a legion of diehard fans. Nitro Circus has now rolled across five continents, blown away over two million fans and sold-out shows in Europe, the United States, Canada, Australia, New Zealand, China, Japan, the Middle East and South Africa.
Nitro Circus will return to North America arenas this fall for a 25-city tour. Go to http://nitrocircus.com/tour/ for a full list of tour dates and to purchase tickets.
–NBC SPORTS GROUP–