SCORE WITH NEW CROSS-PLATFORM PARTNERSHIP
Univision Delivers Unique NFL Experience as Official Hispanic Media Partner of Select Super Bowl XLV Events; Agreement Expands NFL Coverage Across Univision’s Platforms
Univision Communications Inc., the leading Spanish-language media company in the United States, and the NFL announced today that they have expanded their existing partnership to deliver a unique football and entertainment experience to Hispanic fans in the U.S. In addition to serving as the official Spanish-language network radio broadcaster of the NFL and jointly developing and operating the official Spanish-language website of the NFL (www.nfl.com/espanol), Univision will be the Official Hispanic Media Partner of select NFL events surrounding Super Bowl XLV in Dallas. Additionally, the NFL will have increased coverage across Univision’s market leading media platforms.
“Univision is committed to becoming the premiere sports destination for U.S. Hispanics, and this expanded partnership with the NFL, America’s most popular sports league, allows us to further deliver on this promise across platforms,” said Joe Uva, president & CEO of Univision Communications Inc. “As the Official Hispanic Media Partner of select Super Bowl XLV events, we will be providing our audience with a dynamic, 360 degree experience around some of the most entertaining events which occur during America’s most popular sports weekend.”
“We are pleased to expand our partnership with Univision, America’s leading Hispanic media company,” said NFL Commissioner Roger Goodell. “We’ve had the most-watched start to an NFL season ever among Hispanic viewers. Our partnership with Univision across multiple platforms highlights our commitment to connect with the NFL’s passionate and growing Latino fan base.”
Univision is the Official Hispanic Media Partner of the “Sonidos Pepsi Super Bowl Fan Jam” concert; “Tazón Latino Presentado por Pepsi,” a flag football game featuring former NFL players and Latino celebrities; and the NFL Experience, pro football’s interactive theme park that annually precedes the Super Bowl.
“Sonidos Pepsi Super Bowl Fan Jam” (TeleFutura) and “Tazón Latino” (Univision Network) will air as television specials Super Bowl weekend. Univision will provide coverage of all the Super Bowl XLV activities across all of its platforms.
In addition to the Super Bowl XLV related events, Univision will launch an NFL segment in “Republica Deportiva” (Sports Republic), the network’s number one sports/entertainment program, and twice-weekly segments in “Contacto Deportivo” (Sports Contact), the only nightly Spanish-language sports highlights and recap program in the U.S. broadcast on TeleFutura. These segments will connect audiences with the content of www.nfl.com/espanol to expand on the unique, 360 degree fan experience delivered by Univision.
Since 2008 Univision Interactive Media and the NFL have worked together on developing the Spanish-language website, which they rebranded earlier this year. NFL.com/espanol is the official Spanish-language website of the NFL, providing the most in-depth information on the NFL and bringing Spanish-language video highlights of NFL games to a worldwide audience. In addition to video highlights and photo galleries of players and teams, the site includes up-to-date stats, exclusive news from around the league, live radio broadcasts, top 10 plays of the week, one-on-one player interviews, an inside look at all 32 NFL teams, and a customized version of Fantasy Football.