NEW YORK – August 9, 2010 – The National Football League and NBC Sports have teamed up on a “Back to Football” promotional campaign geared towards NFL Kickoff 2010. This year’s campaign features Grammy Award-winning singer/songwriter Harry Connick, Jr., a New Orleans native and big Saints fan. The NFL season kicks off on NBC Sports on Thursday, September 9 when the defending Super Bowl champion New Orleans Saints host the Minnesota Vikings in a rematch of last season’s NFC Championship overtime thriller.
The campaign, another of a series of promotional collaborations between the NFL and NBC Sports, features Connick singing his re-recording of the classic Frank Sinatra song, “High Hopes,” and Connick narrating the story of the Saints first Super Bowl victory, the impact it had on the city of New Orleans and the “High Hopes” the city has for its football team this year.
Harry Connick, Jr. Promo Spot: