New Cinema Spot to Roll Out on Movie Screens Nationwide
LOS ANGELES – August 13, 2015 – NBC Sports Group today announced a new cinema spot debuting tomorrow, Friday, August 14 starring seven-time Grammy Award-winner and multi-platinum recording artist Carrie Underwood performing “Waiting All Day for Sunday Night,” the opening theme for primetime television’s No. 1 program, Sunday Night Football on NBC.
The piece, a 2½-minute behind-the-scenes look at the making of this year’s Sunday Night Football show open featuring Underwood and NFL stars, will debut tomorrow, Friday, August 14 in National CineMedia’s FirstLook pre-show program in AMC, Cinemark, and Regal Entertainment Group – a network of more than 19,000 movie screens.
The announcement was made during NBC Sports Group’s presentation at the Television Critics Association Summer Press Tour in Los Angeles, Calif.
“Waiting All Day for Sunday Night” is set to the original Joan Jett song, “I Hate Myself for Loving You.” This marks Underwood’s third season performing the song with NBC Sports.
SNF NO. 1 PRIMETIME PROGRAM ON TELEVISION FOR 4 YEARS RUNNING:
For the fourth consecutive September-May television season, NBC’s Sunday Night Football finished as the No. 1 show in primetime in household rating, viewership and the coveted Adult 18-49 demographic, based on live plus same day data from The Nielsen Company (September-May). This marks the only four times on record that a sports series has been the highest-rated and most-watched show of the primetime TV season. For the 2014-2015 primetime television season, Sunday Night Football ranked as the highest-rated (12.5 HH rating), most-watched show (21.3 million, viewers 2+), and the No. 1 program in the key Adults 18-49 demographic (7.7 rating).
ABOUT CARRIE UNDERWOOD: Carrie Underwood emerged from the promise of her 2005 American Idol win to become a true multi-format, multi-media superstar, spanning achievements in music, television, and film. A seven-time GRAMMY® Award winner, she has amassed nearly 100 major honors, sold more than 56 million records worldwide, and recorded 21 #1 singles, 11 of which she co-wrote. The first female artist to be twice named the Academy of Country Music’s Entertainer of the Year, Underwood was recognized as Pollstar’s top female country touring artist for her headlining tours in 2008, 2010, and 2012. Her four studio albums, Some Hearts, Carnival Ride, Play On, and Blown Away – each certified multi-Platinum or Platinum, and each an American Music Awards winner as Country Album of the Year – tallied 38 weeks at #1 on Billboard’s Top Country Albums chart with songs that have been streamed more than 1.4 billion times worldwide. In 2013, she starred as Maria von Trapp in NBC’s three-hour holiday blockbuster, the Emmy®-winning The Sound of Music Live!, whose airings attracted 44 million viewers. In late 2014, the Grand Ole Opry member released her first hits collection, Greatest Hits: Decade #1. Celebrating her first 10 years of music, the 25 songs included two new hits co-written by Underwood: the Platinum-certified, GRAMMY-winning “Something in the Water,” as well as the #1 smash “Little Toy Guns.” On November 4, she’ll return for an eighth consecutive year as co-host of the CMA Awards. Underwood is currently working on new music for her fifth studio album.
–NBC Sports Group–