NBC’s SNF Delivered Nine Games with 20+ Million Viewers – Up From Five Games Last Season — in the Most Competitive Time Slot in Media
Led by Peacock, NBC Sports Digital Sets SNF Streaming Record with Full-Season Average Minute Audience Topping 1 Million Viewers for First Time
SNF Total Audience Delivery Average of 19.9 Million Viewers Up 3% vs. 2021 and Best in Three Years; SNF Wins among Adults 18-49 for 15th Consecutive Fall Season
NBC’s Football Night in America is Sports’ #1 Weekly Studio Show for 17th Consecutive Year
Two Primetime NFL Wild Card Playoff Games This Weekend on NBC, Peacock, Telemundo & Universo
STAMFORD, Conn. – Jan. 10, 2023 – With Sunday night’s down-to-the-wire Lions-Packers matchup, NBC Sports concluded its 17th season of Sunday Night Football, topping all primetime television series in the fall and once again pacing to finish as primetime’s #1 TV show in all key metrics for an unprecedented 12th consecutive year. NBC’s SNF, in the most competitive time slot in media, extended its record for the most consecutive years atop the charts (since 1950) and now doubles the show with the second-longest run atop primetime:
Most Consecutive Years, #1 Ranked Show in Primetime, Since 1950
12 years in a row – Sunday Night Football (2011-12 through 2022-23; on pace)
6 years in a row – American Idol (2005-06 through 2010-11)
5 years in a row – The Cosby Show (1985-86 through 1989-90)…tied Cheers in ‘89-90
5 years in a row – All in the Family (1971-72 through 1975-76)
4 years in a row – Gunsmoke (1957-58 through 1960-61)
Sunday Night Football, which featured a record 13 one-score games, averaged a Total Audience Delivery (TAD) of 19.9 million viewers for the 2022 season – the show’s best viewership since 2019 and up 3% from last season (19.3 million), according to official national live plus same day data released by Nielsen, and digital data from Adobe Analytics. Over the course of the season, viewers watched nearly 72 billion minutes of SNF.
“With our most watched Kickoff Weekend in six years, the blockbuster Mahomes-Brady matchup, our largest two-game Thanksgiving Weekend audience in seven years and Sunday’s thrilling finale at iconic Lambeau Field, the 2022 Sunday Night Football season was a success from beginning to end,” said Pete Bevacqua, Chairman, NBC Sports. “In a transition year on the air and in the truck, we thank our unparalleled production, technical and announce teams. Coupled with the continued growth of Peacock, we delivered a best-in-class presentation and continued our record-setting 12-year run ranking #1 in primetime.”
Mike Tirico succeeded Al Michaels in the SNF booth this season, joining Cris Collinsworth. Melissa Stark followed Michele Tafoya as sideline reporter. Rob Hyland became coordinating producer, succeeding Fred Gaudelli, and joining director Drew Esocoff in the truck.
- SUNDAY NIGHT FOOTBALL DELIVERS 9 GAMES WITH 20+ MILLION VIEWERS – BEST SINCE 2019
Sunday night’s Lions-Packers season finale averaged a Total Audience Delivery of 23.6 million viewers, marking the most-watched SNF finale in six years and the largest Sunday night audience since Week 1. In addition, it was the ninth NBC SNF game this season with 20+ million viewers – the most since 2019 and up from five last year.
- LED BY PEACOCK, RECORD-SETTING SNF STREAMING TOPS 1 MILLION AVERAGE MINUTE AUDIENCE (AMA) FOR FIRST TIME
Led by Peacock, NBC Sports Digital hit another viewership milestone for Sunday Night Football in 2022, delivering a full-season Average Minute Audience above 1 million viewers (1.17 million) for the first time across Peacock, NBCSports.com, the NBC Sports app, and NFL Digital properties – up 38% from the prior record (843,000) set last year.
The streaming audience has grown such that NBC Sports Digital’s AMA of 1.17 million viewers for SNF tops the primetime average (8:30-11:30 p.m. ET) of all but three cable networks over the 20 nights of the SNF regular season package.
- SUNDAY NIGHT FOOTBALL CONTINUES TO DOMINATE ON TELEVISION’S MOST COMPETITIVE NIGHT
NBC’s Sunday Night Football is pacing to rank as primetime’s #1 show for the 12th consecutive season, despite facing television’s toughest primetime competition on a weekly basis.
On the 18 NFL Sundays since the Sept. 11 opening Sunday, 32 regularly-scheduled primetime television episodes averaged at least six million viewers (live + same day) – topping by 60% primetime television’s next strongest nights. A look at the nights with the most primetime TV episodes with six million viewers (excluding NFL telecasts):
Primetime Television (since Sept. 8, 2022)
|Episodes* with 6 Million Viewers||Sunday advantage|
*Regularly-scheduled primetime shows (does not include NFL telecasts)
- SUNDAY NIGHT FOOTBALL RANKS #1 IN 16 OF 18 WEEKS OF NFL SEASON; TOPS ALL KEY METRICS
NBC’s Sunday Night Football ranked as primetime’s #1 show in 16 of the 18 weeks (89%) for the second consecutive season. In addition, SNF topped all primetime shows in average viewership and household rating, and ranked #1 among adults 18-49 for the 15th consecutive season.
Key SNF Full Season Metrics (TV only)
|Average Viewers||18.7 million||#1|
|Adult 18-49 Rating||5.1||#1|
Source: Nielsen, Live + Same Day Data, 9/8/22-1/8/23
- FOOTBALL NIGHT IN AMERICA IS MOST-WATCHED STUDIO SHOW FOR 16TH CONSECUTIVE YEAR
NBC’s Football Night in America studio show averaged 7.24 million viewers from 7:30-8:15 p.m. ET this season – up 1% from last season (7.19 million). FNIA continues its reign as sports’ most-watched weekly studio show for the 17th consecutive year (since the show’s 2006 debut season). In addition, the 8-8:23 p.m. ET portion of Football Night in America (including pre-kick coverage), averaged 12.2 million viewers, and a 3.3 rating among Adults 18-49, which would rank No. 3 and No. 4, respectively, among regularly-scheduled primetime shows in the demographic.
NBC SNF GAMES PRODUCE 15 OF 20 MOST-WATCHED PRIMETIME SHOWS THIS SEASON
NBC Sunday Night Football accounted for seven of the top 10, and 15 of the 20 most-watched primetime telecasts between Sept. 8, 2022, and Jan. 8, 2023.
Most-Watched Primetime Shows This Fall (Sept. 8, 2022-Jan. 8, 2023), TV only
|Show, Date||Avg. Viewers|
|NBC Sunday Night Football (Patriots-Vikings), 11/24||24.8 million|
|ABC/ESPN/ESPN2 Monday Night Football (Bills-Bengals), 1/2||23.8 million*|
|NBC Sunday Night Football (Buccaneers-Cowboys), 9/11||23.3 million|
|ESPN/ESPN2/ESPNU CFP Semi (Ohio St.-Georgia), 12/31||22.4 million*|
|NBC Sunday Night Football (Lions-Packers), 1/8||22.3 million|
|NBC Sunday Night Football (Chiefs-Buccaneers), 10/2||20.9 million|
|NBC Sunday Night Football (Cowboys-Eagles), 10/16||20.8 million|
|NBC Sunday Night Football (Bills-Rams), 9/8||19.9 million|
|ABC/ESPN/ESPN2 Monday Night Football (Broncos-Seahawks), 9/12||19.8 million*|
|NBC Sunday Night Football (Packers-Bills), 10/30||19.6 million|
Source: Nielsen, Live + Same Day Data, 9/8/22-1/8/23; Excludes Pre- and Post-Shows
*Viewership across multiple television networks
SNF AVERAGE (P2+) VIEWERSHIP RANK AMONG PRIMETIME SHOWS:
Fall TV Season Full TV Season
|2022||No. 1 Show||1st (through 1/8/23)|
|2021||No. 1 Show||1st|
|2020||No. 1 Show||1st|
|2019||No. 1 Show||1st|
|2018||No. 1 Show||1st|
|2017||No. 1 Show||1st|
|2016||No. 1 Show||1st|
|2015||No. 1 Show||1st|
|2014||No. 1 Show||1st|
|2013||No. 1 Show||1st|
|2012||No. 1 Show||1st|
|2011||No. 1 Show||1st|
|2010||No. 1 Show||3rd|
|2009||No. 2 Show||4th|
|2008||No. 5 Show||8th|
|2007||No. 7 Show||8th|
|2006||No. 7 Show||9th|
Source: Nielsen, Live + Same Day Data
SUNDAY NIGHT FOOTBALL TOP 20 METERED MARKETS – 2022 SEASON:
For the fifth consecutive year, and eighth time (2010, 2011 and 2013) in 13 seasons, New Orleans was the top-rated SNF market. Milwaukee was the top-rated SNF market in 2017 and 2012, while Denver ranked #1 for three consecutive seasons from 2014-16.
|1. New Orleans*||20.2/32|
|3. Kansas City||18.6/39|
|T10. Las Vegas||12.8/35|
|T15. San Diego||11.8/35|
*through Week 17
SUPER WILD CARD WEEKEND
NBC Sports will present a pair of primetime games on NFL Super Wild Card Weekend. This Sat., Jan. 14 at 8:15 p.m. ET on NBC, Peacock and Universo, it’s a battle of young star quarterbacks as Justin Herbert and the Los Angeles Chargers visit Trevor Lawrence and the AFC South-champion Jacksonville Jaguars. Then on Sun., Jan. 15 at 8:15 p.m. ET on NBC, Peacock and Telemundo, the AFC’s most accurate passer Joe Burrow (68.3 completion percentage) looks to lead the AFC North champion Cincinnati Bengals back to the Super Bowl, hosting the division rival Baltimore Ravens. The Bengals and Ravens split their two games this season. Coverage both nights begins at 7:30 p.m. ET on NBC and Peacock with special editions of Football Night in America.
—SUNDAY NIGHT FOOTBALL—