High Scoring Kansas City-New England Matchup on SNF Registers Total Audience Delivery (TAD) Average of 21.5 Million Viewers across NBC TV, NBC Sports Digital and NFL Digital Platforms — Up 32% From Week 6 in 2017
NBC’s Sunday Night Football Averaging TAD of 20.2 Million Viewers in 2018 – Highest Through Week 6 Since SNF Record 2015 Season
Football Night in America Viewership up 8% From 2017
NBC Sports Digital’s SNF Average Minute Audience (AMA) for Season Up 74% From 2017
STAMFORD, Conn. – October 16, 2018 – The New England Patriots’ down-to-the-wire 43-40 victory over the Kansas City Chiefs on Sunday Night Football, which featured a quarterback duel between Tom Brady and Patrick Mahomes, and seven scoring plays in the final 16 minutes, averaged a Total Audience Delivery (TAD) of 21.5 million viewers across NBC TV, NBC Sports Digital, and NFL Digital platforms – up 32% from last year’s Week 6 game (16.3 million) and marking the fifth consecutive SNF game with a viewership increase vs. 2017, according to official national live + same day data released by Nielsen, and digital data from Adobe Analytics.
For the season, NBC Sunday Night Football is averaging a TAD of 20.2 million viewers – up 5% from last year (19.3 million), and the highest figure through Week 6 since SNF’s record 2015 season.
Sunday night’s Chiefs-Patriots game – which tied for the highest-scoring in NBC SNF history (83 points) – delivered NBC’s highest peak viewership of the season, as the final quarter hour (11:15-11:29 p.m. ET) registered 23.7 million viewers.
With an average of 21.1 million NBC TV viewers, Kansas City-New England topped by 37% the combined Sunday primetime viewership on the other broadcast networks (15.4 million on ABC, CBS and FOX).
Football Night in America, the most-watched weekly studio show in sports, averaged 8.4 million viewers on Sunday night, an advantage of 38% over Game 2 of the ALCS (Astros-Red Sox, TBS) from 7:30-8:15 p.m. ET, and up 10% vs. last year. It was also the best Week 6 delivery for FNIA in six years (8.9 million in 2012). For the season, FNIA is averaging 7.3 million viewers – up 8% from the comparable 7:30-8:15 p.m. ET time window through last year at this point.
The Average Minute Audience (AMA) for Sunday night’s live stream via NBC Sports Digital and NFL Digital platforms was 434,000 viewers – NBC Sports Digital’s best-ever for an authenticated regular-season Sunday night game and more than tripling last year’s Week 6 game (136,000 for Giants-Broncos). Fans consumed 84.7 million live streaming minutes across 2.0 million unique devices, up 187% and 289%, respectively, from last year’s Week 6 game.
For the season, NBC Sports Digital’s AMA of 379,000 viewers is up 74% from last year through Week 6 (218,000).
Sunday’s game (8:23 p.m.-11:29 p.m. ET) registered a national TV household rating of 12.3/22.
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