NASCAR’s Return to Darlington’s Traditional Southern 500 Slot Delivers Most Watched Labor Day Weekend Race since 2007
STAMFORD, Conn. – September 9, 2015 – Sunday night’s NASCAR Sprint Cup race from Darlington on NBC featured several “throwback” production elements that celebrated the sport’s rich history and the tradition of Darlington’s Labor Day weekend presentation of the Southern 500. In the end, the broadcast made some history of its own, as the most-watched Labor Day weekend race since 2007 with a peak household rating of 3.85 and peak viewership of nearly 6.3 million viewers.
Additional ratings and viewership highlights include:
- Sunday night’s NASCAR Sprint Cup race from Darlington delivered the most-watched race of the 2015 season since the Coca-Cola 600 in May (6.4 million).
- The race powered NBC to win the night in Primetime (7:00-11:00 p.m. ET), ranking as the most watched network on TV among average viewers, P18-49 and P25-54.
- The race averaged a 3.65 household rating, registering a +16% increase over ESPN’s comparable Labor Day weekend race last year from Atlanta (3.15).
- Versus ABC’s 2014 Sprint Cup average (5.02 million), Sunday’s Darlington race on NBC was up +18% among average viewers.
- Sunday’s NASCAR race on NBC finished second only to ABC’s presentation of Alabama-Wisconsin college football game (4.32 HH) among weekend sports programming.
— NBC SPORTS GROUP —