NBC Sports Regional Networks’ New Comprehensive Mental Health Initiative HeadStrong: Mental Health and Sports Launches This Week with Debut of Documentary, On-Site Activations, and Robust Digital Content
Documentary Produced by Religion of Sports; Founded by Tom Brady, Michael Strahan and Gotham Chopra
More than 80 Original Short-Form Features to be Distributed Across NBC Sports Regional Networks’ Digital Platforms
On-Site Activations Planned in Boston, Chicago, Philadelphia, San Francisco, and Washington to Drive Awareness of Mental Health
NBC Sports Regional Networks On-Air Commentators to Grow Moustaches in Partnership with Movember
STAMFORD, Conn. – November 5, 2019 – NBC Sports Regional Networks is launching its multiplatform initiative on mental health and men’s health, HeadStrong: Mental Health and Sports, throughout November. The month-long campaign begins with the debut of feature documentary HeadStrong: Mental Health and Sports, on each of the NBC Sports Regional Networks, on-site activations and events planned in several key markets, and robust short-form content featuring a broad array of perspectives on mental health and men’s health. The documentary is produced in partnership with Religion of Sports, the Sports Emmy-winning media company founded by Tom Brady, Michael Strahan, and Gotham Chopra.
The documentary HeadStrong: Mental Health and Sports tells the story of four elite athletes who have faced mental health challenges: Justise Winslow, forward/guard for the Miami Heat; Nathan Braaten, former Oregon State University soccer player and founder of Dam Worth It; Hayden Hurst, Baltimore Ravens tight end; and Clint Malarchuk, former goalie for the NHL’s Quebec Nordiques, Washington Capitals, and Buffalo Sabres. Six-time Pro Bowl receiver and Founder of House Of Athlete Brandon Marshall also appears in the program and serves as an executive producer.
HeadStrong: Mental Health and Sports premieres this week on the NBC Sports Regional Networks, beginning Nov. 7, and debuts nationwide on NBCSN on November 20. Each network will present multiple encores throughout the month. Below are the debut days and times for each of the NBC Sports Regional Networks and NBCSN:
NBC Sports Bay Area: Nov. 8 at 8 p.m. PT
NBC Sports Boston: Nov. 8 at 8 p.m. ET
NBC Sports California: Nov. 9 at 10:30 p.m. PT
NBC Sports Chicago: Nov. 9 at 9 p.m. CT
NBC Sports Northwest: Nov. 8 at 10 p.m. PT
NBC Sports Philadelphia: Nov. 7 at 10 p.m. ET
NBC Sports Washington: Nov. 7 at 10 p.m. ET
NBCSN: Nov. 20 at 4 p.m. ET
As part of the HeadStrong initiative, a series of more than 35 short-form digital video features focused on mental health and men’s health issues will be released throughout the month on a special HeadStrong web page, www.nbcsports.com/headstrong. An additional 50-plus combined short-form digital video features will be published by the NBC Sports Regional Networks on their respective HeadStrong sites, focused on local subjects and stories. Written articles, social content, and other media will complement the feature documentary and short-form videos. A trailer of the one-hour documentary special is available here.
To create additional awareness and further the conversation surrounding mental health and men’s health issues, NBC Sports Regional Networks will host special events and activations in several markets, including Boston, Chicago, Philadelphia, San Francisco, and Washington. The events, which begin this week, will feature insights from medical experts and those who have experienced mental health issues, among others, as well as screenings of HeadStrong content.
Many NBC Sports Regional Networks on-air commentators are making personal pledges to support the initiative. In partnership with Movember and their annual campaign in which men grow moustaches during November to generate awareness and raise funds for men’s health issues, more than 15 NBC Sports Regional Networks hosts, analysts and reporters will ‘grow their mo,’ and promote their efforts across platforms. Fans can follow their progress by using #HeadStrongNBC and #Movember.
The initiative follows NBC Sports Regional Networks’ successful documentary project last year on youth sports, entitled Fair Play, and the 2017 initiative TOMBOY, which focused on gender issues in sports. Both Fair Play and TOMBOY were produced by NBC Sports Regional Networks, and were televised nationwide on NBC Owned Television Stations and NBCSN.
-NBC SPORTS REGIONAL NETWORKS-
ABOUT NBC SPORTS REGIONAL NETWORKS
NBC Sports Regional Networks is NBC Sports Group’s portfolio of nine regional networks that delivers more than 2,200 live sporting events and original content to more than 35 million homes. Aligned within Eastern and Western Divisions, the NBC Sports Regional Networks are: NBC Sports Boston, NBC Sports Philadelphia, NBC Sports Philadelphia+, NBC Sports Washington, SNY; and NBC Sports Bay Area, NBC Sports California, NBC Sports Chicago and NBC Sports Northwest. For more information on NBC Sports Group properties, including press releases, photos, talent and executive bios, headshots and logos, please visit NBCSportsGroupPressBox.com.
ABOUT RELIGION OF SPORTS
Religion of Sports is a Sports Emmy-award winning Sports Media Content company co-founded by Tom Brady, Michael Strahan and Gotham Chopra (CCO) and also guided by Ameeth Sankaran (CEO). The company produces content ranging from short form video to podcast to feature films that answer the core question “Why Sports Matter”. Content includes its flagship Religion of Sports series, Shut Up & Dribble on Showtime, the Emmy-winning docu-series Tom vs. Time with Tom Brady for Facebook Watch and most recently Stephen vs The Game with Stephen Curry also for Facebook Watch. www.religionofsports.com
Movember is the leading global men’s health charity. The charity raises funds to deliver innovative, breakthrough research and support programs that enable men to live happier, healthier and longer lives. Committed to disrupting the status quo, millions have joined the movement, helping fund over 1,250 projects focusing on prostate cancer, testicular cancer and suicide prevention. In addition to tackling key health issues faced by men, Movember is working to encourage men to stay healthy in all areas of their life, with a focus on men staying socially connected and becoming more open to discussing their health and significant moments in their lives. The charity’s vision is to have an everlasting impact on the face of men’s health. To donate or learn more, please visit Movember.com.