NBC Sports Radio Is On The Air

NEW YORK, NY, September 4, 2012 – Dial Global (NASDAQ: DIAL) and the NBC Sports Group are proud to roll out the live debut of NBC Sports Radio, airing on 178 stations nationwide.

NBC Sports Radio is now live with a lineup of veteran personalities and Super Bowl champions hosting weekday and weekend programming. Bob Costas, Tony Dungy, Michele Tafoya, Rodney Harrison, Mike Florio, Peter King and other NBC Sports commentators will be calling into the NBC Sports Radio shows tonight to kick off the launch. There will be more big-name guest segments each week on NBC Sports Radio.

The NBC Sports Radio roster includes:

• The Erik Kuselias Show, Monday-Friday 7-10pm, ET
• Amani and Eytan, Monday-Friday 10pm-1am, ET: featuring former NFL pro Amani Toomer and Eytan Shander
• The Dan Schwartzman Show, Tuesday-Saturday 1am-5am, ET
• Safety Blitz with Rodney Harrison-, two-hour weekend show featuring former NFL All-Pro Rodney Harrison
• 24/7 anchored national updates featuring Jon Stashower, Kay Adams and Dan Schwartzman

All NBC Sports Radio content can be heard via simulcast on www.nbcsportsradio.com.

Chris Corcoran, Executive Vice President, General Manager, Dial Global adds, “This is a great day in sports radio and we’re proud to have 178 affiliates share it with us. Our main goal from day one has been to deliver great content for radio stations and we are excited to finally hit the field and play. ”

Rob Simmelkjaer, Senior Vice President, NBC Sports Ventures and International, said, “We couldn’t be more excited to launch the newest platform in the NBC Sports Group family. With 178 affiliates on board at launch and a great starting talent line-up, the sky is the limit for NBC Sports Radio.”

For more information on programming, please contact Dial Global at findoutmore@dialglobal.com.

ABOUT NBC SPORTS RADIO

On June 11, 2012, the NBC Sports Group and Dial Global (NASDAQ: DIAL) announced a partnership to create NBC Sports Radio. Programming will be distributed to radio stations nationwide by Dial Global. Content will include hourly sports news updates, daily features as well as long-form shows.

About Dial Global

Dial Global (NASDAQ: DIAL) Defines Great Moments in sports, news and entertainment through its radio networks which are heard by over 225 million listeners a week. As America’s leading provider and distributor of audio content to more than 8,500 radio stations nationwide, Dial Global produces over 200 news, sports, talk, music and entertainment programs, services and digital applications, jingles and imaging. For more information, visit www.dialglobal.com.

About NBC Sports Group

When the Comcast-NBCUniversal transaction was completed in January 2011, the broad reach and storied history of NBC Sports united with Comcast’s 24/7 ability to super-serve fans to create the

NBC Sports Group. The sports media company consists of an array of broadcast television, cable television and digital sports assets, including NBC Sports & Olympics, NBC Sports Network, Golf Channel, 11 Comcast SportsNets (regional sports networks), NBC Sports Radio and NBCSports.com. Together, the assets of the NBC Sports Group possess an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic Committee, the NFL, NHL, PGA TOUR, PGA of America, USGA, Churchill Downs, MLS, Tour de France, French Open, IndyCar, America’s Cup and many more.