NBC SPORTS PARTNERS WITH DAILY RACING FORM
New York, NY, April 26, 2010 — NBC Sports Digital and Daily Racing Form today announced they have finalized an agreement which will enlist “America’s Turf Authority” to provide digital content in a co-branded online venture to support NBC Sports’ Thoroughbred racing coverage, including the just completed “Road to the Kentucky Derby” television series, the 136th running of the Kentucky Derby on Saturday, May 1, and the Preakness Stakes, the middle jewel of the Triple Crown, on May 15.
The 115-year-old Daily Racing Form, the foremost news and handicapping authority covering Thoroughbred racing, will host and program a customized digital horseracing section at NBCSports.com (http://drf.nbcsports.com), and provide content, tools, news coverage, including race previews, entries, results, original video analysis, race replays, past performances and access to complete profiles of all Triple Crown contenders. Powered by DRF.com, the co-branded site will also include expert selections and analysis from DRF’s award-winning team of correspondents and nationally-recognized handicapping experts.
In addition to its firmly-established reputation as the unquestioned authority for the core horseplayer and racing fan, Daily Racing Form’s development of the NBC Sports horse racing site will incorporate beginner level content to introduce, entertain and educate new fans to the nuances of the exciting world of Thoroughbred racing.
NBCSports.com racing fans can look forward to the following, powered by Daily Racing Form:
- A High-Tech Real-Time Results Application for all NBC Sports Thoroughbred racing broadcasts featuring entries, pre-race analysis including predictions and real-time results of the races.
- In-Depth Analysis and Features in the new co-branded NBCSports.com’s Horse Racing Section powered by Daily Racing Form.
- Free past performances from Daily Racing Form including exclusive Beyer Speed Figures available to all NBCSports.com Horse Racing Section visitors for Kentucky Derby, Preakness and Belmont Stakes.
- Video features from DRF experts on everything from how to place a bet, instructional ticket making to terminology of horse racing.
“NBC Sports is always looking to align itself with the best brands in sports that we broadcast and the Daily Racing Form certainly fits,” said Rick Cordella, Vice President/GM, NBC Sports Digital. “Partnering with the leading news organization in Thoroughbred racing guarantees that our viewers will have the most in-depth Thoroughbred racing coverage available to compliment NBC Sports’ storytelling through online and on-air coverage of horse racing.”
“It’s a privilege for our 115-year-old brand to partner with the award-winning team at NBC Sports,” stated John Hartig, chief executive officer for Daily Racing Form. “DRF’s content and interactive tools offer a first-class digital experience around two of racing’s most historic days, and NBC Sports’ efforts to entertain and introduce new fans to the sport will be supported by all of our expert multi-media assets.”
ABOUT NBC SPORTS
NBC Sports is synonymous with superior production that elevates the event, broad promotion, and mutually beneficial partnerships. Known as America’s Olympic Network, NBC has broadcast 12 Olympic Games, more than any other network. Its ability to amass large audiences with broad promotion, particularly for the Olympics, has resulted in NBC Sports broadcasting nine of the top 10 most-watched events in U.S. television history, including the 2008 Beijing Olympic Games that stands at No. 1 all time with 215 million viewers. In 2009, NBC Sports won the prestigious Peabody Award for its production of the Beijing Games and was named ‘Best in Sports Television’ at the Sports Business Awards.
NBC Sports partners with numerous leagues and governing bodies to broadcast some of the most prestigious properties in sports, including: ‘NBC Sunday Night Football,’ which is the premier primetime NFL game of the week; ‘Football Night in America,’ which is the most-watched NFL studio program; Notre Dame football; the Kentucky Derby and Preakness Stakes; the U.S. Open Championship, THE PLAYERS Championship, and the Ryder Cup; the NHL Winter Classic, NHL ‘Game of the Week,’ and NHL Stanley Cup Playoffs and Final; and Wimbledon and the French Open.
ABOUT DAILY RACING FORM
Daily Racing Form, “America’s Turf Authority since 1894” for Thoroughbred racing horseplayers and professionals throughout North America, is the Thoroughbred industry’s dominant multi-channel media company. Launched in Chicago on November 17, 1894, Daily Racing Form is the only daily newspaper in the U.S. dedicated solely to the coverage of a single sport, publishing up to 2,000 unique pages of statistical and editorial copy every day, in as many as 30 daily editions, 364 days a year (with the exception of Christmas Day). Its companion website, www.drf.com, is the most heavily trafficked horseracing destination PORTAL, providing players with THE MOST EXTENSIVE SUITE OF interactive past performances and exclusive handicapping and wagering tools TO SERVE HORSE RACING FANS.