Via TV Everywhere, Apple TV Users Can Now Access Live Extra’s 3,000 Live Stream Events a Year, Including Stanley Cup Playoffs and Upcoming Triple Crown
STAMFORD, Conn. – April 27, 2015 – In time for the second round of the Stanley Cup Playoffs and upcoming Triple Crown, NBC Sports Live Extra is now available on Apple TV. NBC Sports Digital announced today that via TV Everywhere, Apple TV users can now access Live Extra’s more than 3,000 live events a year, including exclusive coverage of some of the most-watched properties and events in sports.
In addition to the Stanley Cup Playoffs and Triple Crown, Live Extra streams all live sports content televised by NBC, NBCSN and Golf Channel, including: the Summer and Winter Olympics; Sunday Night Football and NBC’s NFL pre-season and post-season coverage; NHL regular-season games; the PGA TOUR, including the FedExCup Playoffs, and the LPGA; the Premier League; studio content surrounding many of the aforementioned properties; original programming such as The Dan Patrick Show and Men In Blazers; and much more.
The vast majority of live streaming will only be available to authenticated cable, satellite or telco customers via TV Everywhere, the media industry’s effort to make quality content available to authenticated customers both in and out of the home, and on multiple platforms.
“We are thrilled to bring our unprecedented portfolio of content to the hugely popular Apple TV platform,” said Rick Cordella, SVP & GM, Digital Media, NBC Sports Group. “Beginning today, Apple TV viewers will have access to NBC Sports Live Extra’s award-winning streaming of some of the most prestigious properties in sports, including the Olympics, Sunday Night Football, Stanley Cup Playoffs, Triple Crown and more.”
“This launch demonstrates NBC Sports’ ongoing commitment to provide added value to loyal fans who can now have more access to the live sporting events they love. Customers love our Apps on iPhone and iPad and we can’t wait for them to experience what we can offer on Apple TV,” said Alison Moore, GM and EVP, TV Everywhere, NBCUniversal. “TV Everywhere has proven successful with live sports programming like the NFL and the Olympics so this expansion will only continue to enhance the viewing experience and drive further engagement with the network.”
NBC Sports Live Extra — NBC Sports Group’s live streaming product for desktops, mobile devices and tablets — also hosts digital-only content that is not televised by NBC, NBCSN or Golf Channel, including some Premier League matches through “Extra Time” and select motorsports content.
This is the first day that NBC Sports Live Extra is available to connected TV consumers. NBC Sports Live Extra is also available on NBCSports.com/liveextra and via the NBC Sports Live Extra app on the App Store, Google Play and Windows Store for mobile devices and tablets.
NBC Sports Digital
A division of the NBC Sports Group, Emmy Award-winning NBC Sports Digital offers sports fans 24/7 news coverage, extensive live-event streaming, and complementary coverage of many of the properties within NBC Sports Group’s unparalleled collection of media rights across desktops, mobile and tablets. NBC Sports Digital includes NBCSports.com, NBCOlympics.com, GolfChannel.com, the digital assets of NBC Sports Regional Networks and Rotoworld.com, among others, as well as a collection of apps that includes NBC Sports Live Extra, NBC SportsTalk and NBC Olympics Highlights and Results. NBC Sports Group and Yahoo! Sports, through a content and promotional partnership, rank among the most-trafficked digital properties in all of sports. Through its SportsTalk strategy, NBCSports.com provides fans with quick, frequently-updated news and information with a unique perspective. The division’s live streaming portfolio includes some of the most-watched and most-trafficked events of all time, including Sunday Night Football on a weekly basis, Super Bowl XLVI and XLIX, the Stanley Cup Playoffs and Final, Premier League, the 2012 London Olympic Games, for which NBCOlympics.com earned an Emmy, and the 2014 Sochi Olympics.