NBC Averages Record 27.1 Million Viewers for NFL Kickoff Weekend Games – Up 6% from Last Year
Giants-Cowboys is 2nd-Most Watched SNF Opener Ever & Up 13% from ‘14
Key Adult 18-49 Demo Rating Up 5% through 2 Games
52 Million Minutes Live Streamed on Kickoff Weekend on NBC Sports Live Extra
STAMFORD, Conn. – September 15, 2015 – NBC averaged a record 27.1 million viewers for its two NFL Kickoff Weekend games – New England’s 28-21 win over Pittsburgh on Thursday, and Dallas’ come-from-behind 27-26 victory over the New York Giants on the debut of Sunday Night Football – up 6% from last year and topping by 700,000 viewers the prior record set in 2011 (26.4 million average for Saints-Packers and Cowboys-Jets) according to official national data released by The Nielsen Company.
NBC has averaged more than 25 million viewers on NFL Kickoff Weekend (two-game average) for six consecutive seasons. Through the first two games, NBC Sunday Night Football is averaging a 15.8 U.S. HH rating and a 10.2 rating among Adults 18-49 – up 6% and 5% respectively from last year.
The Cowboys’ victory over the Giants, highlighted by Tony Romo’s 11-yard scoring pass to Jason Witten with seven seconds remaining in the fourth quarter, averaged 26.8 million viewers to rank as the second-most watched Sunday Night Football opener ever (27.6 million for Pittsburgh-Denver in 2012 as Peyton Manning made his Broncos’ debut). Giants-Cowboys viewership was also up 13% from last year’s SNF opener (23.8 million for Colts-Broncos).
Also notable from NBC’s Week 1 NFL telecasts:
- Sunday’s Giants-Cowboys telecast (8:31-11:46 p.m. ET) posted a 15.4/27 household rating – up 10% from last year’s opener (14.0/23).
- Sunday night’s game was the second-most watched Giants-Cowboys primetime matchup in the history of the People Meter (since 1987). In 15 primetime meetings since 1987, the only Giants-Cowboys game with more viewers was the 2011 season-ending, win-and-in Week 17 matchup (27.6 million).
- Thursday’s Pittsburgh-New England game averaged 27.4 million viewers to rank as the second-most watched “NFL Kickoff” game in the 14-year history of the event.
- NBC’s Thursday/Sunday primetime average in the Adult 18-49 demographic beat by 154% the combined primetime averages of ABC, CBS and FOX on those nights (8.9 A18-49 rating vs. 3.5 A18-49 combined ABC, CBS and FOX).
DIGITAL: NBC Sports Live Extra’s presentation of Giants-Cowboys on Sunday, which required authentication, ranks as NBC Sports Digital’s most-consumed authenticated event of all-time (excluding Olympics) with 19.6 million live streamed minutes and 380,000 unique users. In addition:
- Behind the Olympics and the Super Bowl, Thursday night’s unauthenticated “NFL Kickoff” game (more than 32 million minutes) was NBC Sports Live Extra’s most streamed event ever.
- Through two games, the 2015 NFL season has delivered 52 million live minutes and 831,000 unique users on NBC Sports Live Extra, up 20% and 6%, respectively, from 2014.
SNF continues this Sunday, Sept. 20, with an NFC Championship Game rematch, as the Green Bay Packers host the Seattle Seahawks.
–NBC SPORTS GROUP–