NBC’s Live Primetime Coverage of The Winter Olympics Begins Feb. 8, One Night before Opening Ceremony
MINNEAPOLIS, Minn. – February 3, 2018 – Academy Award-nominated and Golden Globe-winning hit “This Is Me,” from the global chart-topping The Greatest Showman-Original Motion Picture Soundtrack, will be used by NBC Olympics leading up to and during the PyeongChang Olympic Winter Games, NBC Olympics and Atlantic Records announced today. “This Is Me,” performed by breakout star Keala Settle, was co-produced and written by award-winning duo Benj Pasek and Justin Paul (Dear Evan Hansen, La La Land). “This Is Me” is available here: https://atlanti.cr/thisisme
“This Is Me” will be featured in promotional spots to run across NBCUniversal’s broadcast, cable, digital, social, and radio platforms, including during NBC’s coverage of Super Bowl LII, featuring the Philadelphia Eagles and New England Patriots from U.S. Bank Stadium in Minneapolis, Minn., this Sunday.
The song will also be used by NBC Olympics’ production at strategic times during its 2,400 hours of PyeongChang programming, including within NBC’s primetime coverage on Friday, February 9, the night of the Opening Ceremony.
“We couldn’t be more excited about This Is Me being used as an integral part of NBC’s promotion and programming around this year’s Olympic Games,” said Kevin Weaver, Atlantic Records President, West Coast. “The song’s messages of celebrating diversity and individual uniqueness couldn’t be more well suited for the themes and spirit of what the Olympics stand for. It’s an honor for all of us involved with The Greatest Showman to have had the song chosen to be connected to NBC’s coverage of the PyeongChang Olympic Winter Games.”
“With less than a week until the start of The Winter Olympics, ‘This Is Me’ is the perfect song to connect viewers with Olympic athletes on a human level,” said Jenny Storms, CMO, NBC Sports Group. “Beginning with a powerful spot that will be seen by the massive Super Bowl audience and continuing up to and throughout the Games, this inspiring song perfectly complements the stories we’re telling about the athletes’ journeys from ordinary to extraordinary. Look out because here they come!”
The Greatest Showman, a 20th Century Fox film which has grossed $270m worldwide, is a bold and original musical that celebrates the birth of show business and the sense of wonder we feel when dreams come to life. Inspired by the ambition and imagination of P.T. Barnum, The Greatest Showman tells the story of a visionary who rose from nothing to create a mesmerizing spectacle that became a worldwide sensation. The Greatest Showman is directed by exciting new filmmaker Michael Gracey, with songs co-produced and written by Tony, Academy Award and GRAMMY®-winning duo Benj Pasek & Justin Paul (La La Land, Dear Evan Hansen), co-produced by GRAMMY®-nominee Greg Wells (Twenty One Pilots, Adele, Katy Perry) and executive produced by Tony and GRAMMY® Award winner Alex Lacamoire (Hamilton, Dear Evan Hansen). The film stars Academy Award nominee Hugh Jackman alongside Academy Award nominee Michelle Williams, Zendaya, Zac Efron, and Rebecca Ferguson.
NBC’s live coverage of the PyeongChang Games begins in primetime on Thursday, Feb. 8, at 8 p.m. ET/5 p.m.
About NBC Olympics
A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal’s Olympic Games coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. NBCUniversal owns the U.S. media rights on all platforms to all Olympic Games through 2032.
–THE WINTER OLYMPICS–