First-Of-Its Kind Partnership to Provide Riders with Olympic Athlete Interviews and Highlights as Part of In-Ride Experience on Uber App
PYEONGCHANG, South Korea – February 7, 2018 – NBC Olympics is partnering with Uber to bring a custom in-ride video experience to U.S. Uber riders during the XXIII Olympic Winter Games. Riders across the country will be able to access Olympic athlete interviews and highlights, curated each day of competition by NBC Olympics.
Once a rider begins their trip, the Uber app will feature a link to an NBC Olympics site, where they can access the interviews, highlights, and content from NBC Olympics’ broadcast team. As part of the series, NBC Olympics will produce exclusive “in-car” interviews for Uber riders. These interviews will feature U.S. athletes and broadcast announcers as they are in transit to and from competition venues, providing a sense of anticipation leading up to an important event, or reaction from a performance or medal win.
“We’re excited to partner with Uber to reach Olympic fans on the go,” said Gary Zenkel, President, NBC Olympics. “Through great partner platforms such as Uber, NBC is able to fuel the Olympic excitement by surrounding the American audience with the great moments and stories unfolding in PyeongChang.”
“The Olympics unite the world in sport and we are thrilled to be teaming up with NBC to connect Olympics fans across the country with exclusive content through the Uber app,” said Amy Friedlander Hoffman, Head of BD & Experiential Marketing at Uber. “For the first time ever, Uber riders will have access to Olympic highlights while on trip, bringing them closer to the action no matter where they are going.”
NBC’s primetime coverage of the Winter Olympics begins February 8, 2018.
ABOUT NBC OLYMPICS
A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal’s Olympic Games coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. NBCUniversal owns the U.S. media rights on all platforms to all Olympic Games through 2032.
Uber’s mission is to bring reliable transportation to everywhere, for everyone. We started in 2010 to solve a simple problem: how do you get a ride at the touch of a button? Seven years and more than five billion trips later, Uber is available in more than 600 cities and 75 countries. Across borders, cultures, and languages, we’re proud to connect people who need a reliable ride with people looking to earn money driving their car.