NBC Networks Unite For Most-Ever Live U.S TV Coverage Of Equestrian Sports

NBC Sports, Universal Sports and UniversalSports.com to cover more than 80 hours of 2010 World Equestrian Games

September 22, 2010 – NEW YORK – NBC Sports, Universal Sports are teaming up to provide fans with the most extensive live television coverage of equestrian sports in U.S. history. NBC Sports will air 8 ½ hours of LIVE coverage on three consecutive weekends, beginning this Saturday at 12 Noon ET. Universal Sports will show more than 15 hours LIVE, including the majority of the show jumping competition. Universal Sports will also air taped broadcasts of the Reining Final, the Dressage Freestyle, the Driving competition and the Vaulting Final. The joint effort will include more than 30 hours of live and taped television coverage of the 2010 Alltech FEI World Equestrian Games in Lexington, KY. This total amount of U.S. television coverage is unprecedented for equestrian sports in this country.

This prestigious international event is being held at Kentucky Horse Park in Lexington from September 25 to October 10. Lexington-area cable operator Insight Communications will offer the Universal Sports network to its subscribers on a trial basis beginning on September 24, allowing local horse enthusiasts to watch the action from start to finish.

The World Equestrian Games is held once every four years, with 2010 marking the first time the event will be held on U.S. soil.  The games feature the best riders and drivers in eight disciplines – dressage, show jumping, eventing, vaulting, reining, driving, endurance and para-equestrian dressage, which involves disabled riders.  The 16-day competition is expected to draw hundreds of thousands of visitors to Lexington, a city known as the “Horse Capital of the World.

All sessions of competition from equestrian’s three Olympic disciplines — dressage, eventing and jumping — will be streamed LIVE on UniversalSports.com for a one-time subscription fee of $29.99. A daily purchase option of $12.99 also will be available. Full replays of subscription content will be provided for on-demand viewing. The live streams begin with dressage (Sept. 27-29, Oct. 1), continue with eventing (Sept. 30, Oct. 1-3) and conclude with jumping (Oct. 4-6, 8-9). For details and a complete schedule of coverage on UniversalSports.com, go to universalsports.com/equestrian.

Additional live coverage of the international disciplines of reining, driving, vaulting, endurance, and recorded coverage of para-equestrian dressage, will air on the United States Equestrian Federation Network at www.USEFNetwork.com. Pay-Per-View coverage of the 2010 Alltech FEI World Equestrian Games will also be offered at www.FEITV.org.

World Equestrian Games Television Schedule

ABOUT UNIVERSAL SPORTS: Universal Sports, a partnership between NBC Sports and InterMedia Partners, LP, serves as the preeminent multiplatform destination for Olympic-related sports programming on television and online. Universal Sports is available in more than 63 million homes, including all of the nation’s top 10 DMAs. Recent expansion includes launches in Boston, Atlanta, Houston, Miami, Denver, Portland, and Jacksonville. Go to UniversalSports.com for a complete list of TV markets. Major world championship and Olympic qualifying events found on Universal Sports range from track and field, skiing, swimming, gymnastics, marathons and cycling, to volleyball, rowing, triathlon, fencing, speed skating and martial arts. UniversalSports.com delivers an immersive experience via live and on-demand competition coverage, interaction with top athletes through blogs and in-depth access to Olympic sports news and information year round. For more information on the availability of the Universal Sports 24-hour television channel, please visit UniversalSports.com.