…from Turner Sports
NBA on TNT Nets Overnight Ratings Success
The NBA on TNT continued to deliver regular-season ratings growth. Last night’s TNT doubleheader featuring the New York Knicks vs. Miami Heat, L.A. Lakers vs. Oklahoma City Thunder, delivered an overall 3.4 HH Rtg in the metered market overnights.
The Knicks vs. Heat game delivered a 4.0 household rating in the metered market overnights. The second game of the doubleheader, Lakers vs. Thunder, delivered a 2.8 HH Rtg.
Locally, the Knicks/Heat match-up delivered a 9.4 HH Rtg in the New York market and a 15.3 HH Rtg in the Miami-Ft. Lauderdale market. Meanwhile, the Lakers/Thunder game delivered a 7.5 HH Rtg in Los Angeles and a 14.5 HH Rtg in Oklahoma City.