Sunday’s NBA Eastern Conference Finals Game 1 on ABC – the Boston Celtics defeated the Cleveland Cavaliers 108-83 – generated a 5.4 metered market rating, making it the highest-rated Eastern Conference Finals Game 1 since 2015, according to Nielsen. It was up 15 percent from the same matchup last year (4.7) and up 32 percent from 2016 when Cleveland vs. Toronto drew a 4.1.
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