NBA Finals Game 3 Delivers Night’s Top Broadcast
The NBA Finals continue to deliver for ABC, as Game 3 registered the most viewers of any show on television last night. All three broadcasts of The Finals have been the most-watched show on television each evening and are TV’s most-viewed programs thus far in June.
For the second straight year, Game 3 – which saw Orlando edge Los Angeles 108-104 – garnered more than 14 million viewers (14,196,000 viewers) and was the network’s second most-viewed Game 3 in the last five years (trailing only last year’s 14,512,000 viewers for Boston/Los Angeles). This year’s Game 3 was up 50 percent over 2007’s Game 3 between San Antonio and Cleveland.
Additionally, Game 3 was the top program of the night across all key male and adult demos:
- M18-34 (7.8)
- M18-49 (7.4)
- M25-54 (7.5)
- P18-34 (6.2)
- P18-49 (5.9)
- P25-54 (5.9)
Tuesday’s Game 3 averaged an 8.6 HH rating, representing 9,804,000 households and 14,196,000 viewers (P2+). In Orlando, Game 3 posted a 29.0 rating, the highest NBA rating ever locally on ABC and the network’s highest-rated show of the year in the market. In Los Angeles, the game posted a 24.7 rating, an increase over Game 1 (20.9) and Game 2 (22.5).
Through three games, The Finals are averaging 13,797,000 viewers, slightly ahead of last year (13,791,000 viewers).
The series continues in Orlando – live on ABC and ABC HD – with Game 4 Thursday, June 11, at 9 p.m. ET and Game 5 Sunday, June 14, at 8 p.m. ABC’s GMC NBA Countdown offers a 30-minute preview in advance of each game. ESPN Radio also broadcasts The Finals.