NBA Digital to Provide Comprehensive Coverage of 2013 NBA Playoffs Across Multimedia Platforms

NBA TV to Air More Than 1,500 Hours of Playoff Coverage Including Originally-Produced Games

NBA Digital will be the home of the most expansive league playoff coverage across multiple screens including up to nine first round games on NBA TV – part of the network’s more than 1,500 hours of playoff programming – special features on NBA.com such as the Social Spotlight and NBA Playoffs Pulse, and extensive NBA Mobile offerings including the signature NBA GameTime app.

NBA TV will televise originally-produced first round playoff games, pre- and post-game studio programming, live press conference coverage and replays of every game.  The network’s live game telecasts will tip off with the Miami Heat hosting the Milwaukee Bucks (first round, Game 2) on Tuesday, April 23, at 7:30 p.m. ET.  Kevin Calabro will call the game with analyst Greg Anthony and reporter Craig Sager.

NBA TV’s playoff telecasts will include interviews with coaches, who will wear microphones during the games. Each game night will include the AutoTrader.com Pregame Show, Sprint Halftime Report and NBA GameTime postgame show.

2013 NBA Playoffs on NBA TV Schedule (All Times ET; Additional Games TBA):

Studio coverage will be anchored by NBA TV hosts Matt Winer, Rick Kamla and Vince Cellini and a deep roster of analysts including Chris Webber, Greg Anthony, Brent Barry, Dennis Scott and Steve Smith, among others. The network will also feature NBA GameTime each night throughout the playoffs with highlights, analysis, player interviews and live press conference coverage.  Additionally, NBA TV will televise Playoff Playbacks, 60-minute versions of each playoff game.

NBA TV recorded its most viewed complete regular season ever in 2012-13 with an average of 336,000 total viewers for 98 telecasts.  With the youngest median age (35.1) of any sports network, NBA TV delivered four of its top five most-viewed regular season games of all time this year.  Additionally, original programming delivered significant audience growth this season.  This season’s seven installments of the critically-acclaimed Open Court were up 87% among total viewers and 10 episodes of The Association featuring the Brooklyn Nets were up 17% over the previous season.

NBA.com

The site will become playoffs central with series breakdowns, live video coverage, video highlights, scores, stats, press conferences and more. Highlights include:

• Playoff Series Hubs – For every series, the Playoff Series Hubs will include video highlights, box scores, series stats and game stories.
• TNT Overtime – Live games, exclusive content and analysis from TNT talent will be available via TNT Overtime on NBA.com. The unique companion experience allows fans to watch the game via four alternate camera angles, interact in real-time with an NBA expert and other fans via Twitter, receive enhanced stats and vote on the outcome of each playoff game.
• Social Spotlight – NBA.com’s Social Spotlight will continuously keep fans up to speed on the latest tweets, photos and other social engagement by NBA players, teams and the conversations surrounding the playoffs.
• NBA Playoffs Pulse – Featured on the NBA.com home page, NBA Playoffs Pulse will present updates, news, video and photos throughout the playoffs. Fans can follow tweets from NBA players and insiders, share user-generated video, watch animated GIFs, check which topics and content are trending in real time and get behind-the-scenes video from players and celebrities.
• NBA Challenge – The NBA’s real-time predictive gaming experience will allow fans to interact during each playoff game. NBA Challenge, available via NBA.com’s TV Companion and NBA GameTime iPad app, will offer fans an opportunity to engage and compete with one another by answering game-related questions.

·         Style – NBA.com will provide fans with a style section that captures the latest fashion trends on display during the playoffs. The section will spotlight various trends through photo galleries and guest blogs.

NBA Mobile

• NBA Game Time –During the playoffs, users can follow all the action through NBA Digital’s mobile app available on iOS and Android. NBA Game Time will provide a bracket view, series dashboards, live scoring, game alerts, news and more.
• NBA Game Time Assist sponsored by State Farm – Available through the NBA Game Time iPad app, NBA Game Time Assist will connect fans with exclusive, synchronized video, scores and updates delivered in real-time while watching the NBA Playoffs on TNT.
• NBA.com mobile web – Fans will have access to NBA.com content through their mobile devices. The site will allow users to access postseason stats, scores and standings, video series trackers and the playoffs series hub from any HTML 5 enabled device.

About NBA Digital

NBA TV is a part of NBA Digital, the NBA’s extensive cross-platform portfolio of digital assets jointly-managed by the NBA and Turner Sports including NBA TV, NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, NBADLEAGUE.com, and WNBA.com.

Visit the Turner Sports online pressroom for additional press materials; follow Turner Sports on Twitter at @TurnerSportsPR. Follow NBA TV on Twitter at @NBATV.

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