NBA Mobile to Provide Fans with Exclusive Behind-the-Scenes Access
NBA Digital, a partnership between Turner Sports and the NBA, today announced plans to deliver fans multiplatform coverage of NBA All-Star 2012 through the league’s broad portfolio of television, online, digital and social platforms, highlighted by the first ever “NBA.com Social Spotlight” that will feature the best fan tweets, photos and videos throughout All-Star in one convenient and easy place to view on NBA.com.
During NBA All-Star, NBA TV will deliver fans more than 95 hours of dedicated All-Star programming including interviews with LeBron James, Dwight Howard, Blake Griffin and many other NBA All-Star participants, and an exclusive live presentation of NBA Commissioner David Stern’s All-Star press conference on Saturday (Feb. 25).
The league’s network also will provide fans with a special NBA Game Time: All-Star Sunday (4 pm ET), followed by live coverage of the Sprint Pre-Game Concert at NBA All-Star (5 pm ET). Throughout All-Star, NBA TV’s marquee roster of talent, including Shaquille O’Neal, Chris Webber, Steve Smith, Dennis Scott and Brent Barry, will be on site in Orlando providing fans with updates on NBA TV, NBA.com and via Twitter.
In addition, NBA Mobile will provide fans with exclusive behind-the-scenes access, live alerts and new content channels through the NBA GameTime app.
NBA Digital highlights throughout NBA All-Star 2012 include:
NBA TV at All-Star:
David Stern All-Star Press Conference: NBA TV will present an exclusive presentation of Stern’s All-Star press conference live on Saturday, Feb. 25 at 7 p.m. (ET), which will lead up to TNT’s exclusive presentation of NBA All-Star Saturday Night presented by State Farm.
East and West All-Star Practices and Programming: NBA TV will provide fans exclusive access to All-Star programming all day on Saturday, Feb. 25, starting with All-Star East and West Practices at 10:30 a.m. (ET), followed by the Sprite Slam Dunk Showdown at 1:30 p.m. (ET), 2012 NBA D-League All-Star Game presented by 26 Seconds at 2 p.m. (ET) and the NBA TV All-Star Weekend Presented by Kia Motors at 11 p.m. (ET). Fans also will have the opportunity to catch special All-Star episodes of The Jump Presented by Sprint, The Beat, and NBA GameTime during the weekend.
Slam Dunk Marathon: Celebrating Slam Dunk champions over the past 25 years, NBA TV will air the Dunk-A-Thon Presented by Sprite beginning at Noon on Thursday, Feb. 23 as a buildup to this year’s festivities. The marathon will feature every slam dunk competition since 1984, along with a special presentation of the first slam dunk contest during the 1976 ABA All-Star Game, which featured Julius Erving’s mesmerizing dunk from the foul line.
Additional NBA TV Programming: NBA TV will capture the BBVA Rising Stars Challenge practice on Friday, Feb. 24 at 10:00 a.m. (ET) and will feature the Sprint Pre-Game Concert at NBA All-Star on Sunday, Feb. 26 at 5:00 pm. (ET).
NBA TV’s marquee roster of on-air talent for NBA All-Star includes former NBA Players, NBA Champions, Hall of Famers, NBA All-Stars, and Olympic Gold Medalists:
o Anchors: Matt Winer, Vince Cellini, Rick Kamla and Jared Greenberg
o Analysts: Former NBA players Shaquille O’Neal, Chris Webber, Steve Smith, Dennis Scott and Brent Barry, as well as NBA Insider David Aldridge.
o TNT Talent: Ernie Johnson, Charles Barkley, Kenny Smith, Steve Kerr, Reggie Miller, Mike Fratello, Craig Sager, and will join NBA TV throughout the weekend.
NBA.com at All-Star:
NBA.com Social Spotlight: NBA.com will shine a light on the weekend’s best tweets, photos and videos from fans through NBA.com Social Spotlight – a dynamic flipper-ticker board that will showcase the best NBA fan tweets, photos and videos in a colorful and visual way.
NBA.com All-Star Pulse: The All-Star Pulse returns this year amplifying the most-buzzworthy topics during NBA All-Star weekend on Twitter and Facebook including comments from players and celebrities, along with news and video coverage. This year for the first time, All-Star Pulse is available on mobile and iPad using HTML5 technology.
NBA.com All-Star Scene Takeover: This year, the popular All-Star Scene gets expanded to provide a more robust social clearinghouse on the site’s homepage, covering all the major events and happenings throughout the weekend in real-time. Fans can follow real-time tweets from NBA Players and Insiders, share user-generated video, see what topics and content are trending in real-time and get behind-the-scenes videos from players and celebrities.
NBA.com Exclusive All-Star Content: NBA.com’s extensive roster of writers will provide fans with on-site features, polls, photo galleries, and video blogs throughout the weekend.
NBA Mobile’s All-Access Coverage:
All-Star on NBA GameTime: NBA Digital’s mobile app, fans will be able to follow all the live event action, listen to audio from the BBVA Rising Stars Challenge and All-Star Game and watch exclusive videos of behind -the-scenes access via All-Star Scene.
All-Star MVP Voting: Throughout the weekend’s festivities, fans will have a chance to vote on NBA.com and their mobile device for the Kia NBA All-Star MVP Award, and select the winner of the Sprite Slam Dunk.
NBA Digital is the NBA’s extensive cross-platform portfolio of digital assets jointly managed by the NBA and Turner Sports. This robust offering includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, NBADLEAGUE.com, and WNBA.com.