NBA Digital Tips Off Extensive Multiplatform Coverage of All-Star 2010 in Dallas
Fans will have an all-access pass to All-Star 2010 weekend with more than 50 hours of live programming and original content across NBA TV, NBA.com and NBA Mobile
NBA Digital will bring the live energy, action and thrilling entertainment of NBA All-Star 2010 to fans by providing access to more than 50 hours of exclusive content to all the weekend’s activities through NBA Digital’s extensive portfolio of television, on-line and mobile platforms. NBA.com brings the action to the fans’ fingertips starting Friday, Feb. 12 with 12 hours of LIVE streaming coverage. NBA TV takes the court with 20 hours of original content, including behind-the-scenes looks at All-Star Media Day and All-Star East and West Practices and NBA Mobile scores by providing live mosaic coverage throughout the weekend available on the Android Market™ and the App Store®.
NBA TV will also be on the scene throughout All-Star beginning on Thursday, Feb. 11 with a Slam Dunk Marathon to showcase the slam dunk competitions of the past 24 All-Stars. The network will then tip off its wall-to-wall coverage in Dallas with the rookie and sophomore practices for the T-Mobile Rookie Challenge & Youth Jam on Friday, Feb. 12. During its all-day coverage, NBA TV will also present live the announcement of the finalists for the Naismith Memorial Basketball Hall of Fame.
On Saturday, Feb. 13, NBA TV’s coverage will continue with the All Star East and West Practices, followed by the NBA D-League All-Star Game. The network will also present a front row seat at Commissioner David Stern’s NBA All-Star Press Conference, which will lead up to TNT’s exclusive presentation of All-Star Saturday Night. Finally, the network will build up to the 2010 NBA All-Star Game by giving fans a seat at the NBA Legends Brunch on Sunday morning, February 14. NBA TV will then wrap up its All-Star coverage when it presents its NBA All-Star Pre-Game Show featuring musical act One Republic.
NBA.com’s all-access coverage will feature:
- NBA Game Time All-Star Player Interviews — TNT and NBA TV reporter Craig Sager will interview All-Stars live on Friday and give fans the opportunity to ask the players questions via Twitter.
- All-Star Press Pass — Fans will get an entertaining behind-the-scenes look at six All-Stars as they answer questions during Friday’s media availability with NBA TV’s Kyle Montgomery hosting.
- All-Star Scene —, All-Star Scene (www.nba.com/allstarscene) returns as players and celebrities will utilize HD pocket video cameras to provide an all-access pass to NBA All-Star 2010. These behind-the-scenes videos will be posted in near real time, giving fans access to all the major events and happenings throughout the weekend as they happen. In addition, All-Star Scene will feature musical superstar Michael Bivins (New Edition, Bell Biv Devoe) and popular actor Christopher Mintz-Plasse (best known as McLovin from the film Superbad) serving as the fans’ personal guide to All-Star 2010.
- Additional live coverage includes the D-League Dream Factory presented by Haier and an episode of the successful online franchise, The Jump on NBA.com, featuring Brent Barry, Dennis Scott and Kyle Montgomery from the NBA All-Star Jam Session presented by adidas.
NBA Mobile will provide fans with access to live coverage available on the Android Market™ and the App Store®. NBA.com All-Star Slam Dunk Live is an innovative application that provides access to four LIVE camera feeds during the Sprite Slam Dunk Competition on Saturday, Feb. 13. Live access to the feeds will be available at 10pm ET on Saturday night. The app is available to download for $0.99 cents from the Android Market™ and the App Store®.
NBA TV & NBA.COM PROGRAMMING SCHEDULE:
FEBRUARY 11- FEBRUARY 14
|NBA.COM 12 HOURS OF LIVE STREAMING: FRIDAY, FEB. 12 (all times ET)|
|FRIDAY, FEB. 12|
|10:30 a.m.- 12:30 p.m.||Rookie/ Sophomore Practice||Rick Kamla, Kevin McHale, Eric Snow, Craig Sager|
|12-12:30 p.m.||Hall of Fame Presser||Marc Fein, Matt Winer, Kenny Smith, David Aldridge|
|12:30- 1 p.m.||Geico H.O.R.S.E. Challenge (Best Moments)||Kyle Montgomery, Cheryl Miller, Dennis Scott|
|1- 3 p.m.||NBA GameTime: All- Star Interviews||Matt Winer, Chris Webber, Steve Smith|
|3- 4 p.m.||The Jump on NBA.com||Kyle Montgomery, Dennis Scott, Brent Barry, Sekou Smith, Michael Bivins|
|4- 5 p.m.||THE BEAT||Marc Fein, David Aldridge|
|5- 7 p.m.||All-Star Press Pass||Kyle Montgomery|
|7- 8 p.m.||NBA.COM FANTASY INSIDER||Rick Kamla, Dennis Scott, David Aldridge|
|8- 9 p.m.||At The Break||Matt Winer, Eric Snow, Brent Barry, Dennnis Scott, Chris Webber, Steve Smith|
|9- 10 p.m.||Sprite Slam Dunk Showdown|
|10- 11 p.m.||D-League Dream Factory||Beau Estes|
|NBA TV SCHEDULE: NBA ALL-STAR 2010 – FEB. 11- FEB. 15 (all times ET)|
|THURSDAY, FEB. 11|
|12 p.m.- 12 a.m.||NBA All-Star Dunk Contest Marathon|
|FRIDAY, FEB. 12|
|11 a.m.- 1:30 p.m.||Rookie/Sophomore Practice (NBA.com Re-air)||Rick Kamla, Kevin McHale, Eric Snow, Craig Sager|
|Noon||Hall of Fame Press Conference||Matt Winer, Chris Webber, David Aldridge|
|1:30 p.m.- 3:30 p.m.||NBA GameTime: All-Star Interviews presented by the United States Marine Corps (NBA.com Re-air)|
|5-6 p.m.||The Jump on NBA.com (NBA.com Re-Air)||Kyle Montgomery, Dennis Scott, Brent Barry, Sekou Smith, Michael Bivins|
|6-7 p.m.||THE BEAT (NBA.com Re-air)||Marc Fein, David Aldridge|
|12- 12:30 a.m.||NBA GameTime Friday presented by the United States Marine Corps||Matt Winer, Brent Barry, Mike Fratello, Eric Snow|
|1- 3 a.m.||NBA All-Star Celebrity Game (Re-Air)|
|3- 5 a.m.||T-Mobile Rookie Challenge and Youth Jam ( TNT Re-Air)||Kevin Harlan, Kevin McHale, Craig Sager, Dwayne Wade, Dwight Howard|
|SATURDAY, FEB. 13|
|11:30a.m.- 2:30 p.m.||East/ West Practice & Player Interviews||East: Marv Albert, Reggie Miller, Doug Collins West: Matt Winer, Brent Barry, Kevin McHale Both: David Aldridge, Craig Sager|
|3- 5 p.m.||2010 D- League All-Star Game||Rick Kamla, Steve Smith, Dennis Scott, Marc Fein|
|5:30- 6 p.m.||Sprite Slam Dunk Showdown (NBA.com Re-Air)||Kevin Harlan, Charles Barkley, Kenny Smith, Dwight Howard, Cheryl Miller|
|7- 8 p.m.||NBA Commissioner Stern “State of the League” Press Conference||Matt Winer, David Aldridge, Eric Snow|
|11 p.m.- 12 a.m.||NBA GameTime||Matt Winer, Kevin McHale, Chris Webber, Rick Kamla|
|2- 4:30 a.m.||All-Star Saturday Night presented by State Farm ( TNT Re-Air)||Kevin Harlan, Reggie Miller, Mike Fratello, Cheryl Miller, Charles Barkley, Kenny Smith|
|SUNDAY, FEB. 14|
|12- 1:30 p.m.||NBA All-Star Legends Brunch||Ernie Johnson (event host)|
|4- 4:30 p.m.||The BEAT||Marc Fein, David Aldridge|
|4:30-5 p.m.||All-Access with Ahmad||Ahmad Rashad|
|6-7 p.m.||NBA GameTime: All-Star Pre-Game Show||Matt Winer, Rick Kamla, Brent Barry, Eric Snow, Steve Smith, Dennis Scott, Charles Barkley|
|8-9 p.m.||TNT All Decade NBA Presented by esurance (TNT Re-Air)||Ernie Johnson, Charles Barkley, Kenny Smith|
|9-10 p.m.||H.O.R.S.E. Presented by Geico (TNT Re-Air)||Ernie Johnson, Charles Barkley, Kenny Smith, Chris Webber|
|11:30 p.m.- 12 a.m.||Inside the NBA presented by Hyundai (TNT Re-Air)||Ernie Johnson, Charles Barkley, Kenny Smith, Chris Webber, Kevin McHale|
|2:30- 5 a.m.||NBA All-Star Game 2010 Encore||Marv Albert, Doug Collins, Reggie Miller, Craig Sager, David Aldridge|
NBA Digital is the NBA’s extensive cross-platform portfolio of digital assets jointly managed by the NBA and Turner Sports. This robust offering includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, NBADLEAGUE.com and WNBA.com.
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