SNF’s Opening Two Weeks Marks Best Start for NFL Primetime Package in 22 Years
Football Night in America off To Best Start Ever
Record 74 Million Live Minutes of SNF Streamed to Date on NBC Sports Live Extra
STAMFORD, Conn. – September 22, 2015 – The Green Bay Packers’ exciting, come-from-behind 27-17 victory over the Seattle Seahawks on NBC’s Sunday Night Football in the rematch of the 2014 NFC Championship Game drew an average of 26.4 million viewers, according to official national data released by The Nielsen Company. Seattle-Green Bay is the most-watched primetime NFL Week 2 game in 24 years (Redskins-Cowboys, 27.5 million on ABC in 1991).
Through the opening two weeks (three telecasts), NBC is averaging 26.8 million viewers – the best viewership for the NFL’s broadcast primetime package at this point in the season in 22 years (28.3 million in 1993), and up 10% from last year at this time (24.3 million viewers). Sunday Night Football is also averaging a 15.5/27 national household rating and a 10.0 rating in the Adult 18-49 demographic, up 9% and 8% respectively from this point last season.
Football Night in America (7:30-8:15 p.m. ET), the most-watched studio show in sports, is averaging 11.4 million viewers – the best start in the show’s 10-season history and up 21% from last year at this point (9.4 million).
- The Seattle-Green Bay Sunday Night Football telecast, which featured Aaron Rodgers leading the Packers to 11 unanswered fourth-quarter points to turn a one-point deficit into a 10-point win as he completed all nine of his pass attempts for 91 yards and a touchdown, topped by 18% viewership for last year’s Week 2 SNF game (Bears-49ers, 22.3 million).
- Seahawks-Packers – which aired from 8:31-11:45 pm ET – posted a 15.1/26 national household rating, up 16% from last year’s game (13.0/22).
- Sunday Night Football led NBC to a decisive Sunday win in all key measures, taking the night among ABC, CBS, NBC and Fox by a 69% margin in Adults 18-49 (8.1 vs. 4.8 for #2 Fox).
DIGITAL: NBC Sports Live Extra’s presentation of Seahawks-Packers on Sunday ranks as NBC Sports Digital’s most-consumed authenticated event of all-time (excluding Olympics) in minutes with 20.8 million, topping by more than 1 million minutes the prior record set last week (Giants-Cowboys).
Through three games, the 2015 NFL season has delivered 74 million live minutes and 1.1 million unique users on NBC Sports Live Extra, up 40% and 11%, respectively, from 2014.
TOP METERED MARKETS FOR SEAHAWKS-PACKERS:
|4. Las Vegas||24.9/40|
|6. New Orleans||21.8/31|
–NBC SPORTS GROUP–