This week’s Monday Night Football telecast – a Carolina Panthers’ 24-20 victory over the New England Patriots – helped ESPN win the night among all networks (broadcast or cable) among households and viewers as well as in all key male and adult demos. The MNF game ranked as the top telecast of the night across cable and broadcast in those same categories.
The Patriots-Panthers telecast earned a 9.9 US rating, representing an average of 11,480,000 households and 15,772,000 viewers (P2+), according to Nielsen. Coverage peaked from 11:15-11:30 p.m. with a 11.6 US rating.
The 9.9 U.S. rating for the Patriots at Panthers game is up 25 percent from last season’s corresponding Monday Night Football – 7.9 US rating for Chicago at San Francisco on November 19, 2012.
In Boston, the game delivered a 12.0 rating on ESPN and a 24.1 on WCVB-WMUR-ABC, for a combined 36.1 rating in the market. In Charlotte, the game delivered a 17.5 rating on ESPN and a 20.3 on WSOC-ABC, for a combined 37.8 rating in the market.
The top 10 metered markets (in addition to the markets of the competing teams) were Providence, R.I., (25.9), Greensboro, N.C., (22.9), New Orleans (18.9), Las Vegas (17.0), Greenville, N.C., (16.8), San Diego (15.8), Raleigh-Durham (14.9), Tampa-St. Petersburg (14.8), Seattle-Tacoma (14.5), and Ft. Myers-Naples (14.4).
Through 11 weeks (12 games), ESPN’s MNF is averaging an 8.5 US rating, 9,795,000 households and 13,359,000 viewers in 2013, up in ratings and audience by two percent versus the same period in 2012.
NFL on ESPN Digital Platforms
ESPN Digital Media’s NFL content across all platforms – ESPN.com, mobile Web, apps and WatchESPN –continues to log significant growth, generating an average minute audience of 542,000 during telecasts, an increase of 19 percent compared to the same time period last season. Specifically, last night’s Patriots vs. Panthers game was the second-best game ever on WatchESPN logging 15.7 million live minutes, 230,000 unique viewers, and an average minute audience of 82,000, up 222 percent, 183 percent and 208 percent respectively compared to a year ago. Season to date, Monday Night Football on WatchESPN is averaging 181,000 unique viewers (up 105 percent), 12.7 million live minutes (up 143 percent) and an average minute audience of 64,000 (up 141 percent) per game.
Additionally, season to date on Sundays, ESPN Digital Media’s average minute audience across all platforms is 561,000 users, up 12 percent compared to the same time period the previous year. Other highlights:
· Mobile apps logged the largest growth on Sunday, with the ScoreCenter app generating an average minute audience of 144,000 (up 53 percent) and 7.5 million unique visitors (up 2 percent) while the ESPN Fantasy Football app logged an average minute audience of 175,000 (up 106 percent) and 4.1 million unique visitors (up 55 percent).
This Week on MNF
ESPN’s MNF returns this week on November 25 with Colin Kaerpernick and the San Francisco 49ers visiting the Washington Redskins, led by Robert Griffin III, 8:30 p.m. ET.