Highest-Rated and Most-Viewed MNF Game to Date in 2015
ESPN’s Monday Night Football – a Seattle Seahawks’ 13-10 victory over the Detroit Lions – helped ESPN win the night among all networks – broadcast or cable – in households, viewers and all key male and adult demos. Also, the game was the highest-rated program of the night in all key male and adult demos (18-34, 18-49 and 25-54).
The game averaged a 9.0 US household rating and 14,403,000 viewers (P2+), according to Nielsen. This is the highest-rated and most-viewed MNF game in 2015, topping the late game of Week 1’s doubleheader, which earned an 8.8 rating and 14,330,000 viewers. Lions-Seahawks peaked from 9:30-9:45 p.m. ET with a 10.2 rating and 16,543,000 viewers.
In Detroit, the game delivered a 9.3 rating on ESPN and a 15.0 on WXYZ-ABC, for a combined 24.3 rating in the market. In Seattle, the game delivered a 20.3 rating on ESPN and a 26.0 on KONG-IND, for a combined 46.3 rating in the market.
The top 10 metered markets (not including those of the competing teams): Las Vegas (16.7), Portland and San Diego (15.8), Denver (13.6), New Orleans (13.3), Richmond-Petersburg (13.0), Norfolk (12.0), Raleigh-Durham (11.9), Charlotte (11.5), and Jacksonville (11.3).
ESPN Digital and WatchESPN
The 2015 NFL season continues to drive record-breaking traffic across ESPN Digital platforms, logging its fourth best day ever on Sunday, October 4, with an average minute audience of 1,116,000 people across platforms, up 25 percent compared to last year’s Week 4 Sunday. Specifically, 47 percent of time spent with ESPN Digital properties on Sunday was with the ESPN Fantasy Football app, which attracted 6,938,000 unique visitors and an average minute audience of 524,000 – up 29 percent and 53 percent respectively compared to the previous year.
Additionally, ESPN.com, ESPN apps and WatchESPN across platforms logged 38,965,000 unique visitors on Sunday, up five percent. NFL content specifically across digital platforms peaked at an average of 2,561,000 users during the average minute. Of Sunday’s total NFL audience on digital platforms, 82 percent came from mobile devices.
The MNF Lions-Seahawks game logged the second-largest audience ever for MNF on WatchESPN – attracting an additional 216,000 average minute impressions to the TV audience, behind only this season’s Week 1 Vikings-49ers game (230,000). It had 630,000 unique viewers watching 40,037,000 live minutes – up 79 percent and 67 percent, respectively, from last year’s Week 4 MNF game.
This Week on MNF: Pittsburgh Steelers vs. San Diego Chargers
This week, ESPN’s MNF returns with Antonio Brown and the Pittsburgh Steelers traveling to San Diego to face Philip Rivers and the Chargers at Qualcomm Stadium at 8:15 p.m. ET (kickoff at 8:30 p.m.).