Cowboys-Redskins Game Averages 14,151,000 Viewers
ESPN’s Monday Night Football – a Dallas Cowboys’ 19-16 victory over the Washington Redskins – helped ESPN win the night among all networks – broadcast or cable – in households, viewers and all key male and adult demos (18-34, 18-49 and 25-54). The game was the highest-rated program of the night in the same categories.
ESPN has won the night on all 13 Mondays this season among all key male and adult demos (and 11 of 13 weeks among viewers).
Cowboys-Redskins averaged an 8.7 US household rating and 14,151,000 viewers (P2+), according to Nielsen. The game peaked from 11:30-11:45 p.m. ET with a 10.8 rating and 17,195,000 viewers.
In Dallas-Ft. Worth, the game delivered an 11.1 rating on ESPN and a 17.0 on WFAA-ABC, for a combined 28.1 rating in the market. In Washington DC, the game delivered a 17.3 rating on ESPN and a 10.2 on WDCA-IND, for a combined 27.5 rating in the market.
The top 10 metered markets (not including those of the competing teams): Richmond-Petersburg (22.7), Norfolk (18.6), San Antonio (15.8), Baltimore (15.6), Las Vegas (15.0), Albuquerque-Santa Fe (14.8), Philadelphia (14.1), Charlotte (14.0), San Diego (13.8) and Raleigh-Durham (13.1).
The Spanish-language telecast of Cowboys-Redskins on ESPN Deportes averaged a 0.4 Hispanic Household rating with 59,000 Hispanic Household impressions and 83,000 Hispanic viewers (P2+). Season-to-date, MNF on ESPN Deportes is averaging a 0.3 Hispanic Household rating with 50,000 Hispanic Household impressions and 74,000 Hispanic viewers (P2+).
WatchESPN and ESPN Digital
Cowboys-Redskins on WatchESPN attracted an additional 181,000 average minute impressions to the TV audience, up 136 percent compared to last year’s Week 13 MNF game. It also had 518,000 unique viewers watching 38,494,000 live minutes – up 112 percent and 170 percent, respectively.
ESPN Digital Media had an average minute audience of 965,000 people across platforms, up 30 percent compared to last year’s Week 13 Sunday. This was the 13th highest audience ever for a single day and the highest for an NFL Sunday since Week 10. Specifically, 42 percent of time spent with ESPN Digital properties on Sunday was with the ESPN Fantasy Football app, which attracted 6,130,000 unique visitors and an average minute audience of 405,000 – up 26 percent and 67 percent respectively compared to the previous year.
Additionally, ESPN.com, ESPN apps and WatchESPN across platforms logged 37,733,000 unique visitors on Sunday. Of Sunday’s total NFL audience on digital platforms, 80 percent came from mobile devices.
SportsCenter with Scott Van Pelt, which immediately followed MNF on ESPN, earned a 3.2 overnight rating, the second-highest for the program following MNF this season. The highest was a 3.6 rating following the Oct. 26 Cardinals-Ravens game.
This Week on MNF: New York Giants vs. Miami Dolphins
This week on ESPN’s MNF, Ryan Tannehill and the Miami Dolphins host Eli Manning and the New York Giants at Sun Life Stadium in Miami Gardens, Florida, at 8:15 p.m. ET (kickoff at 8:30 p.m.).