MONAGHAN NAMED MANAGING DIRECTOR, CORDELLA PROMOTED TO VP/GM OF NBC SPORTS DIGITAL MEDIA
NEW YORK – April 5, 2010 – Kevin Monaghan, currently Senior Vice President, Business Development for NBC Sports has added the title of Managing Director of NBC Sports Digital Media and will oversee all digital media initiatives for NBC Sports, including NBCSports.com, ProFootballTalk.com and Rotoworld.com. Rick Cordella, General Manager of NBC Sports Digital has been promoted to Vice President/General Manager and will run the day-to-day operations of NBC Sports Digital reporting to Monaghan. Perkins Miller, who has led NBC Sports Digital for the last four years was today named COO of Universal Sports but will continue to lead the digital effort for NBC Olympics. The announcement was made today by Gary Zenkel, Executive Vice President, Strategic Partnerships, NBC Sports.
NBC Sports and Olympics mobile and digital distribution initiatives will continue to be overseen by Hayle Chun who will report to Cordella in Sports and Zenkel in Olympics. Rick Wolf will continue to lead business development for NBC Sports Digital while Tom Seeley will continue to direct editorial along with his sales and broadcast integration responsibilities and Eric Black will be charged with technology and Web operations. Wolf, Seeley and Black all will report to Cordella.
Monaghan was named Senior Vice President, Business Development, NBC Universal Sports & Olympics in November 2007 and will continue to report to Ken Schanzer, President, NBC Sports on NBC Sports business, and Zenkel, on digital initiatives.
“Kevin has been an integral cog in the growth of NBC Sports,” Zenkel said. “He always keeps a keen eye on the future and has led us into many highly profitable ventures. Rick has overseen the tremendous growth of NBCSports.com integrating ProFootballTalk.com and developing its new and very successful blog strategy. They are a great team and, along with our MSNBC.com partners in Redmond, will lead NBC Sports Digital into new endeavors and emerging areas for years to come.”
Monaghan served as Vice President, Business Development, NBC Sports from 1999-2007 and was instrumental in creation of NBC Sports Ventures, the business development unit for NBC Sports where he is responsible for creation, acquisition and financial oversight of NBC Sports owned-and-operated programming and various other growth initiatives. Since the inception of NBC Sports Ventures, Monaghan has played a key role in both the creation and management of many new sports properties including NBC’s joint venture with MTV around Alli (The Alliance of Action Sports) and the Dew Tour and Winter Dew Tours, the American Century Championships and the National Dog Show Presented by Purina among others. He was also responsible for the creation of NBC Sports equity ventures with Golf.com and Streetball Partners, Inc. that resulted in successful sales.
Monaghan has also been instrumental in NBC Sports and Olympics Internet strategy where he concentrates on business development including mergers and acquisitions and strategic partnerships including the innovative partnership with Mike Florio and Larry Mazza on ProFootballTalk.com. Monaghan led NBC Sports’ successful 2006 acquisition of Fantasy Sports leader Rotoworld/AllStar Stats and was instrumental in creating NBCOlympics.com, the No. 1 destination on the web for Olympic fans. He has worked in various business development, management and production roles on every NBCOlympics.com project since 1996 when he directed and created NBC’s first-ever Internet coverage of an Olympics.
Prior to assuming his current post, Monaghan served as NBC Sports Director of Media Relations. Monaghan supervised the publicity and promotion of NBC’s sports properties including NBC’s coverage of Major League Baseball, the NFL, Wimbledon, World Cup soccer, professional boxing and golf. Additionally, Monaghan managed the NBC media relations campaign for the 1988 Seoul Olympics.
Monaghan earned a Bachelor of Science degree from Manhattan College. He resides in Upper Montclair, NJ. with his wife and four children.
Cordella has served as General Manager, NBC Sports Digital since 2009 and was instrumental in the creation of NBC Sports Digital’s partnership with ProFootballTalk.com and its companion site, CollegeFootballtalk.com. Under his leadership, NBCSports.com traffic has increased 111% (uniques – Feb 09 vs. Feb 10) largely as a result of editorial vision and his successful implementation around a sport-specific blog strategy.
In addition to the partnership with ProFootballTalk.com, Cordella had created NBCSports.com editorial blog cornerstones for baseball (HardBallTalk.com); basketball (ProBasketballTalk.com) and hockey (ProHockeyTalk.com.) Cordella also continues to oversee Rotoworld.com, NBC’s leading fantasy sports news and information site.
Prior to assuming his current post, Cordella served as General Manager, Fantasy Sports, where he managed NBC Sports’ fantasy sports properties, including Rotoworld.com, SnapDraft.com, Allstarstats.com, and Sandbox.com. In 2008, the Fantasy Sports Trade Association (FSTA) honored Rotoworld.com as Fantasy Content Site of the Year.
Cordella joined NBC Sports in August 2006 with NBC Universal’s acquisition of AllStar Stats, Inc., the parent company of Rotoworld.com. As Rotoworld’s general manager, Cordella handled all day-to-day duties including management, product development, computer programming, and ad sales.
Cordella graduated from Providence College with a Bachelor of Science degree in Business Management and Computer Science. He was a member of the 1997 Providence Friar men’s basketball team that went to the NCAA Elite Eight. Cordella also holds an MBA from Boston College.
He resides in Trumbull, CT with his wife and two children.