ESPN announced that Marcella Regniault has joined the company as vice president, digital sales planning and client services. In this role, Regniault will oversee ESPN’s digital client services strategy to drive optimization of advertising inventory and revenue growth for ESPN’s industry leading portfolio of digital products and platforms. She will be based in the company’s New York office and will report to Oliver Dizon, senior vice president, asset management and Lori LeBas, senior vice president, business operations and strategy.
“Marcella brings with her broad experience in digital sales marketing, client services and advertising operations across a variety of industries, including banking, media, technology, publishing and finance. This will serve ESPN well as we continue to evaluate and enhance our client service and ad operations,” said LeBas.
Dizon added, “We look forward to seeing Marcella develop high performing teams that redefine the connection between sales service and inventory optimization. Her perspective and expertise will be an asset to ESPN’s dynamic, multi-screen ad environment.”
Regniault joins ESPN from JP Morgan Chase Inc. where she was head of ad operations for the digital marketing group, driving the execution of the digital marketing campaigns for the lines of business encompassing significant value to the company. During her tenure, she significantly increased client confidence in, approval of and satisfaction with the ad operations team. Regniault also oversaw implementation of controls initiatives to ensure compliance and risk mitigation and recommended and implemented new operations technologies.
Prior to joining JP Morgan Chase, Reginault was vice president of marketing and sales operations at Ziff Davis, where she was responsible for sales planning, deal execution and client services for PCMag.com, Geek.com, ExtremeTech.com and, Computer Shopper.com.
Some of Regniault previous roles include vice president of business operations at TVGuide.com, executive director of production operations at The Wall Street Journal Digital Network and vice president of business operations for Time, Inc., where she worked at Sports Illustrated Digital, CNNSI.com and Time, Inc., New Media.
Regniault earned a bachelor’s degree from the State University of New York, Fredonia.