CHANCE TO SEE THEIR KIDS ON FOX DURING WORLD SERIES
Randy Jackson AND Ryan Seacrest of FOX’s American Idol
will Act as Celebrity Judges
Fans Can Upload Photos to MLB.com/Halloween Beginning Today
Major League Baseball today launched a unique campaign encouraging fans to upload pictures of their kids in Halloween costumes, with the best of them chosen to appear during the FOX broadcast of Game Three of the World Series on Saturday, October 30. Randy Jackson and Ryan Seacrest of the number one show on television, FOX’s AMERICAN IDOL will act as celebrity judges who are involved in helping to determine the winners. Game Three is scheduled for a 6:57 p.m. ET start, the earliest start for a World Series game in more than 20 years.
Beginning today, fans can go to MLB.com/Halloween and enter the “World Series of Costumes” promotion by uploading photos of their kids (12 and under) in their Halloween costumes. Fans will be able to vote for their favorites among all the photos uploaded, and those who enter will have the opportunity to encourage family and friends to vote through social media platforms. The three winners will be revealed during the FOX broadcast, and MLB.com will feature an additional six runners-up.
“The ‘World Series of Costumes’ will provide an additional World Series element for families to enjoy as they gather around the television to enjoy the excitement of Game Three and its earlier start time,” said Jacqueline Parkes, Chief Marketing Officer, Major League Baseball.
“We’re excited to partner with MLB on this fun family competition that is sure to add a festive spark to the World Series,” said FOX Sports President Eric Shanks. “AMERICAN IDOL’S Randy Jackson and Ryan Seacrest have worked with some of most creative personalities in America and know what it takes to stand out in the crowd. There aren’t two better people to help pick the World Series Halloween Costume superstars.”
“The ‘World Series of Costumes’ pairs two great October traditions, Postseason baseball and Halloween, making it easy to share the spirit of each with families, friends and an enthusiastic, massive audience,” said Dinn Mann, executive vice president, content, MLB.com.