Games 1 & 2 Up 27% Over 2009
New York, NY – The Phillies and Giants each got key hits to win their respective games and even the series at one game apiece but the biggest hit of this weekend’s National League Series was for FOX Sports. Games 1 & 2 of the 2010 NLCS on FOX posted strong gains over the weekend averaging a 4.7/8 household rating/share (7.9 million viewers), +27% better than the first two games of the 2009 NLCS on TBS (3.7/7, 5.8 million viewers). In addition, this weekend’s postseason baseball on FOX is up +15% vs. games 1 & 2 of the 2008 NLCS on FOX (4.1/8, 6.2 million viewers).
Game 1’s epic pitching showdown between Philadelphia’s Roy Halladay and San Francisco’s Tim Lincecum scored big in prime time for the network by posting a 4.3/8 (7.1 million viewers), FOX’s best Saturday prime average since last years Game 3 of the World Series on 10/31/09. Game 1’s average audience was up +4% from last year and the 4.3 rating is flat with last year’s NLCS Game 1 on TBS.
Led by an exciting week 6 NFL on FOX doubleheader slate that featured a back and forth battle between the Dallas Cowboys and Minnesota Vikings, NLCS Game 2 on Sunday night produced a 5.3/9 (8.8 million viewers) for the network up +83% over last year’s NLCS Game 2 on TBS (2.9/7, 4.4 million for PHL-LAD), and up +56% over 2008’s 3.4/8 for NLCS Game 2 on FOX (5.0 million, PHL-LAD).
Philadelphia led all markets with a sensational 33.9/47 for Game 2 and a 26.0/43 for Game 1 while San Francisco scored a 22.2/40 for Game 2 and 20.5/45 for Game 1.